Adtivity

GM! GM! New week. New day for the money bag 💰 who is willing to grow their analytics? 👉 @UseAdtivity is built for that.

Good morning. Adtivity hopes for a better week, better growth. Let’s help you create a growth plan this week.

Good morning. It’s new week. Adtivity is up and bullish to grow your analytics. Measure what matters.

Five minute Sunday exercise. Pick one user type. Write one sentence for what a healthy week looks like: opens it twice, weekdays, sends one thing. You cannot spot a broken rhythm without writing down the rhythm first.

Count how many of your monthly actives did the thing your product is for. Not opened a tab. Did the thing. Most founders find it is a third to a half of what the dashboard says. Define active as a value action, then recount.

Every retention curve drops. That is not the signal. The signal is whether it flattens. A curve that goes horizontal has a floor, and that floor is who your product actually works for. A curve sloping to zero means every user you acquire is rented.

Of the people who left on that page, how many hit an error first? Most stacks cannot answer that, because analytics and error tracking sit in different tools and nobody joins them. So the exit gets filed as churn when it was a bug.

Sort your pages by exits and the homepage wins every time. That is arithmetic, not insight. Divide exits by visits and sort by rate. The page sitting fourth on raw count, dropping 60% of 200 visits, is the one costing you accounts.

Two groups are not using your product right now. One never built a habit. One built one and broke it. In our own backtest, the second group returns at about 4x the rate of the first. Found the value once = needs a reminder. Never found it = needs convincing.

Two users churn the same week. One used it every Tuesday for six months, then stopped. One signed up Monday and never came back. Your churn number counts them the same. One is a product problem, the other is an onboarding problem.