Usha Iyer (@Ushail) profile picture
Joined December 2009
Photo by Usha Iyer (@Ushail)
Ideally, stick to guidelines. But to err is human. So, all guidelines must be regularly monitored, tested and amended to suit changing scenario. @adgully @maskachaska @Kiran_Ray_C @arwa_husain @amandhall25 @madhavixjha @BahalMadan #TwitterChat #COVID19 #CrisesCommunication
1
3
7
Q5. @SujitPatil: When a consumer has a conflict or dissatisfaction with a product/service, what is the best way to regain their trust? #SocialPowWow #PRSchool - ND
4
21
26
A2) #DigitalPR or #EarnedSocialmedia garnered in an authentic manner is the best way to build brand trust! Helps SEO, being top of the mind and enables conversations around the brand! @GodrejGroup @foodietweeter @shilpachips #SocialPowWow @amithpr @vikaskalantri @huriagirish
2
11
14
Replying to @ancitasatija
It creates a positive safety net for brands and also helps decrease brand erosion during issues and potential crisis situations @GodrejGroup @foodietweeter @shilpachips #SocialPowWow @BahalMadan @nitinmantri @hinaissar @tinucherian @ask4vish @Ushail @MichelleJan1985
2
13
21
Let me quote Jeff Bezos here “Your #brand is what other people say about you when you’re not in the room.” #PR enables this in an #authentic manner. #Amazon @GodrejGroup @foodietweeter @shilpachips #SocialPowWow @amazon @amithpr @TweetsAnup @tinucherian
Q3. @SujitPatil: What role does #PR play in building brand trust? #SocialPowWow #PRSchool - NJ
1
24
1
27
#Brandtrust is also like an ‘insurance policy’ against potential issues. A trusted brand is more likely to be preferred over its #Competition #crisiscommunication @maskachaska @parveezmodak @GodrejGroup @foodietweeter @shilpachips #SocialPowWow
18
22
Replying to @SocialPowWow
#Brandtrust reflects, corporate behaviour, reflects the fulfilment of promises the brand has made. #overdeliverunderpromise @deepadey @rekha49 @GodrejGroup @foodietweeter @shilpachips #SocialPowWow
2
18
21
#Everything It's an indication and proof that a brand occupies a good space in the hearts and minds of its #stakeholders #brandtrust #SocialPowWow @GodrejGroup
Q1. @SujitPatil: What does trust mean for a brand, in today’s highly connected and dynamic era – how do you know that your brand is trusted? #SocialPowWow #PRSchool - LS
2
26
1
31
From preserving mangroves that are 3 times the size of Central Park, NY to setting up a pyrolysis plant to convert non-recyclable plastic waste into fuel. Here’s how Godrej’s efforts are working out for the planet, people & our business. #WorldEnvironmentDay #PlanetPeopleProfits
17
72
11
91
Happy World Environment Day teapawt.net/GodrejGroup/status/100…
From preserving mangroves that are 3 times the size of Central Park, NY to setting up a pyrolysis plant to convert non-recyclable plastic waste into fuel. Here’s how Godrej’s efforts are working out for the planet, people & our business. #WorldEnvironmentDay #PlanetPeopleProfits
Watch #Adi Godrej Chairman @GodrejGroup at 11.30am on @BTVI @GodrejAppliance @Zindagimuskraye @GodrejInterio4U @ngodrej @NaturesBasket – at Mumbai, India
3
4
Experience the pure joy of interacting with colours,without any boundaries,unleashed on canvas at #LaffaireVikhroli on 15th April @IyerSubha
6
11
Presenting the leading women who have altered the face of Digital media in India! Catch the session live on our Facebook page on April 15th
7
2
14
Wonderful to catch up with an old friend @EccentricSachin with @Ushail @CNNageshwaran @PRAXIS5
Chief Reputation Officers role cannot be just a Board Room role - Gayatri Rath (Microsoft) @grath #PRAXIS5 @CNNageshwaran @Ushail
1
1
While products are the same how do you contextualise them to the country and the people@grath #PRAXIS5@Ajaypawar26@cnnageshwaran
#Praxis5: The weekend full of learning & networking begins at Aamby Valley @ajaypawar26 @Ushail @PRAXISInd
3
3