Most brands don’t have a visibility problem. They have a Relevance problem. Relevance begins with Trust. Brand Strategist • Journalist • Speaker
Joined June 2011
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What does it take to build a brand that means something when almost anything can be generated?
I’ll be at BrandersFest: SURVIVAL 2026 in NYC, 4–5 November, exploring branding, perception and enduring value.
Join us: luma.com/cnoxt95k
Exclusive ticket → code VANESSA20.
Value doesn't exist in isolation.
A brand's value is shaped not only by what it creates, but by what that value comes to mean, where and for whom.
Context shapes perceived value. Perceived value shapes relevance.
#InsightsThatResonate
#BrandStrategy #BrandValue
On Stage at #DigitalMarketingPlanet at @DES_show
Machine Learn.
People Lead.
Data explains what happened.
Understanding what creates value shapes what will happen next.
#DES2026 #MarketingMeasurament
#BrandStrategy #InsightsThatResonate
Are we becoming better at measuring performance than understanding what drives it?
Looking forward to today’s conversation at @DES_show.
📍 Digital Marketing Planet
⏰ 17:30
Thanks to @CmMalaga for facilitating it.
#DES2026 #Marketing #BrandStrategy #InsightsThatResonate
@Iglesiasgaston, Inmaculada and I will be reading your post, so please let us know your takeaways from the session!
What if the problem isn’t metrics but what we choose to measure?
It’s a resonance gap.
Speaking at @DES_show · June 9 · Digital Marketing Planet
#DES2026 #DES2026 #BrandStrategy #Resonance #MarketingMeasurement #DigitalMarketing
Ever felt everything pushing you to the edge-yet had to stay grounded?
Chamonix, summer 2023.
Last vacation before my corporate role ended.
Vulnerability creates resonance.
In the AI Agent Economy, staying grounded elevates your human capacities.
#InsightsThatElevates
Can AI predict care?
Brands win loyalty through human moments algorithms can’t replicate.
My new article in @Brandersmag #41 explores this: “Brand Moments of Care: Beyond AI Algorithms.”
Read here 👉 brandersmagazine.com/brander…
#BrandersMagazine #BrandExperience
#InsightsThatElevate
En #UpperyClub con @rubenturienzo compartiendo insights sobre cómo activar el pensamiento estratégico, liderar el cambio y convertir relaciones en resultados medibles.
#Anticrisis #Management #Crisis #Negocios #Málaga #Networking
“A great intellect sinks to the level of an ordinary one, as soon as it is interrupted and disturbed, its attention distracted and drawn off from the matter in hand.”
— Arthur Schopenhauer
via the 5-Bullet Friday newsletter (tim.blog/fbf) from @tferriss
MBE’24 #MàlagaBusinessEvent @daniel_marote “ Haz crecer tu negocio con Inteligencia Artificial”
#AI #Business #MàlagaEvent #Edventure #ESIC #EIG
Do you find harmony around you?
As long as harmony exists within us we can develop the key aspects of our humanity, allowing us to prioritize the right things at the right time. In the AI era where enhancing our human traits makes are more competitive than ever.
#LifeWorkBalance
Thoughts on Strategic Thinking.
Developing strategic skills is as important as knowing how to exhibit them. We must market our strategic thinking.
"Alignment of thoughts must demand alignment in actions.”
#StrategicThinking #PerformingStrategically #LeadershipDevelopment
Staying tuned to #digitalmarketingtrends at @eCongressMalaga at @Fycma #Málaga
#Marketing
#DigitalTransformation
#SocialMediaStrategy
#Econgress23
#Openness
To build #trust you must #share. To share, you must keep #attention to what matters.
The constant aim of a #growthmindset for you and those you work with drives it.
Don’t aim for less than a #circleoftrust.
#Reflections
#LeadershipDevelopment #AuthenticityMatters
At @DES_show, the #international meeting points of #technology, #business and #publicadmistrations
#DES2022
#TechEcosystem #Málaga #Event
#PremiosCMKM21
Compartiendo la pasión por nuestra #profesión en la Gran #Gala del #Marketing,los Premios del @CmMalaga.
Enhorabuena al #ClubMarketingMálaga, #finalistas y #premiados!
#SomosMarketing
#Eventos #Premios
#Entrevista #TV_#PrimeraEdición
@RTVMarbella
con #EvaVillén: #Marketing, #Eventos, #AgendaCultural
Resurgen los eventos, la #cultural y el #ocio.
#Innovan:
#StartSmall
#EventosMultisede
#EventoHíbrido
#WebinarOmnipresente
#Mobile #AppEngagement
youtu.be/4thf1SlH1aY
#COMUNICACIÓN
La forma en que nos #comunicamos con #otros y con #nosotros mismos, determina la calidad de nuestra #vida.
#AnthonyRobbins
#LoQueNoSeDiceNoExiste
aunque
#ElLenguajeNoVerbalHabla
.
.
#storytelling #comunicación #periodismo #televisión #tv #mediosdecomunicacion
