V-Count

ALT Slide 1 of 7. Your doors close. The street doesn’t. Evening shoppers pass a lit store. Your next customer could arrive after closing. Find the hours worth testing with V-Count.

ALT Slide 2 of 7. Find your next hour to test. Illustrative hourly passing-traffic chart: 180, 300, 260, 240 and 110 passing events. A store closes at 19:00, with 240 passing events in the next hour. Passing events indicate an opportunity to test, not guaranteed customers.

ALT Slide 3 of 7. Illustrative opening-hours trial: 240 passing events, 36 store entries and 6 purchases. Capture rate is 15%; store conversion is 16.7%. Measure passing traffic, entries and purchases together to evaluate a trial.

ALT Slide 4 of 7. Illustrative break-even calculation: $45 average purchase times 50% gross margin gives $22.50 contribution per additional purchase. With $90 extra operating costs, four additional purchases break even. Six additional purchases yield $45 after extra costs.