Technology that connects culture and commerce (ASX: VNL)
Joined September 2015
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Vinyl Group’s FY26 Annual Report is now available. Read here 👉 investors.vinyl.group/announ…
Vinyl Group retweeted
Our big picture vision at @VNLASX Group is to build and scale a tech-enabled media company, which provides engaging and relevant content for consumers, and a strong value proposition for advertisers.
FY26 was a year of scaling and reshaping Vinyl Group for the next phase.
Revenue grew 31% to $18.9m, primarily through organic growth, gross profit margin increased to 42.1% in line with forecast, and net loss was almost halved year-on-year.
We also completed the acquisitions of Val Morgan Digital, Pedestrian Group and Time Out Australia, taking Vinyl Media’s reach to more than 50% of Australians online.
We enter FY27 with a stronger platform, a lower ongoing cost base and a clear pathway to profitability.
For FY27, we are forecasting revenue of $38m to $40m and targeting a sustainable cash-positive run-rate by the end of 1H.
The next phase is about turning that scale into revenue: deeper agency access, new products and trading models powered by programmatic, automation and AI, more premium video, branded content and creator inventory, and accelerating our direct-to-client business.
Read the full update 👉 investors.vinyl.group/announ…
Vinyl Group retweeted
#MediaMovement: Vinyl Group (@vnlasx) has made several appointments to its team.
If you’d like to get media movements in your inbox, subscribe here: engage.medianet.com.au/media…
Vinyl Group retweeted
Legacy media was built to broadcast. Social media was built to target. The next media model will be built to understand and act.
Today I have written about the idea at the centre of the @VNLASX strategy: Adaptive Media.
As generative AI makes content increasingly abundant, trust, context and cultural authority become more valuable. Brands need more than impressions or algorithmic targeting. They need a credible way to understand culture and participate in it.
Adaptive Media connects trusted cultural assets, audience and campaign intelligence, creators, technology, commerce and distribution. It creates a feedback loop in which every campaign makes the next one smarter.
That is the company we are building at Vinyl.
Read my op-ed on @MediaweekAUS 👉 mediaweek.com.au/adaptive-me…
Vinyl Group retweeted
The Coffee Microcaps webinar this Friday, 24 July, features #asx #microcaps @vnlasx $VNL & @JanusElectric $JNS.
Josh Simons from Vinyl Group 11:00am - 11:30am
Ben Hutt from Janus Electric 11:30am - 12:00pm
Registration is via the link us02web.zoom.us/webinar/regi…
Vinyl Group retweeted
Today @VNLASX released its Q4 FY26 results and FY27 Strategy Update.
The completion of three acquisitions has fundamentally transformed Vinyl, with Val Morgan Digital, Pedestrian Group and Time Out Australia all joining Vinyl during Q4.
The headline cash result reflects substantial one-off integration and redundancy costs, together with the delayed timing of collections from the acquired businesses. After adjusting for those items, underlying operating cash burn is at approximately $0.4m on a pro forma basis, demonstrating that the larger business is operating near breakeven.
Across FY26, customer receipts grew 28% to $18.4m, despite including only one month of collections from Val Morgan Digital and no material contribution from Pedestrian Group or Time Out, underscoring the strong underlying organic growth profile of the business.
We now enter FY27 with:
• a media portfolio reaching approximately 55 per cent of Australians online
• materially improved operating efficiency
• strengthened commercial leadership
• expected Q1 customer receipts of $7M +
• an FY27 revenue forecast of $38m to $40m
We have spent three years assembling the platform. FY27 is about integration, commercial execution and sustainable profitability.
See our comprehensive investor strategy presentation on Investor Hub 👉 investors.vinyl.group/announ…
Vinyl Group retweeted
And because every leadership announcement deserves a dramatic extended universe poster... this is how it looks in my head, in case anyone was wondering.
🤖 Made with AI
Vinyl Group retweeted
.@VNLASX has grown rapidly. The next phase is about turning that expanded platform into a more integrated, efficient and commercially powerful business.
Today we announced two important additions to our leadership team.
Lucie Caswell joins as Chief Business Strategy Officer, leading our global publisher and partner relationships while supporting group-level business development and M&A.
Kurt Burnette joins as Interim Chief Commercial Officer, leading our consolidated strategy across advertising, branded content, partnerships and platform revenue.
Both bring deep experience directly relevant to the opportunity ahead of us. I am excited to have them joining the team as we begin the next phase of Vinyl’s growth.
Vinyl Group retweeted
.@MediaweekAUS today unveils its refreshed website, marking the next step in @VNLASX’s wider rebuild of its publishing infrastructure.
The new site delivers a cleaner, faster and more modern reader experience, with improved navigation, refreshed article layouts, a dedicated podcast section and an upgraded Morning Report and newsletter experience.
Mediaweek is the latest title to move onto Vinyl Group’s centralised media CMS, following The Music Network. The platform is now being progressively rolled out across our portfolio, delivering faster load times, stronger security, improved SEO and GEO compatibility, and a more efficient model where improvements can be deployed across multiple sites at once.
The relaunch also introduces a refreshed brand identity and a bold, tabloid-inspired design language that gives Mediaweek a more modern digital expression while respecting the authority it has built across Australia’s media, marketing and advertising industries.
Congratulations to Natasha Lee and everyone involved in bringing the new Mediaweek to life.
Explore the new site at mediaweek.com.au.
Vinyl Group retweeted
Vinyl Group (ASX:VNL) has moved quickly to reshape its media portfolio, announcing the acquisitions of Pedestrian Group and Time Out Australia within days of each other purchasing Val Morgan Digital in March this year. The deals significantly expand the company's reach across youth, culture, lifestyle and entertainment audiences while increasing its online audience to around 55% of Australians. Both @pedestriandaily and @TimeOutSydney have been acquired for nominal consideration. Vinyl Group CEO @josh_simons_ joins The Stock Network's @LelSmits to discuss the rationale behind the deals, the integration plan and whether further media buys are on the horizon.
🤝 The strategy behind acquiring Pedestrian and Time Out
🎥 Turning audience scale into shareholder value
🇦🇺 Building Australia's next media consolidator
Watch the full interview ⚡ youtu.be/fAuVj0O1tcw @vnlasx
Vinyl Group retweeted
55% of Australians online as @VNLASX acquires Time Out Australia and Pedestrian Group for nominal consideration $VNL
stockwirex.com/asx-stock-new…
Vinyl Group retweeted
We’re pleased to have acted as Lead Manager on Vinyl Group’s (ASX: $VNL) $2.4m placement, completed alongside the acquisition of Time Out Australia & Pedestrian Group.
A transformational expansion of Vinyl’s digital media platform.
Full details: acrobat.adobe.com/id/urn:aai…
@vnlasx #ASX $XJO #ausbiz #tradingday
Vinyl Group is pleased to announce that it has signed an agreement to acquire Time Out Australia from Time Out Group plc for nominal consideration.
Time Out is one of the world’s most recognised urban culture brands, spanning food, travel, entertainment, city discovery and real-world experiences.
Under the transaction, Vinyl will own and operate Time Out Australia across digital platforms, social media and events, while entering into a long-term franchise agreement with Time Out England.
The acquisition further strengthens Vinyl Media’s position as a scaled culture, lifestyle and entertainment network, and is highly complementary to Concrete Playground and the broader Vinyl Media portfolio.
Together with the recently announced acquisition of Pedestrian Group, the addition of Time Out Australia is expected to increase Vinyl Media’s combined online audience reach to approximately 55% of Australians online, based on Ipsos iris de-duplicated data.
Vinyl Group has also completed a strategic $2.4 million integration capital placement to support integration costs, working capital and near-term operational initiatives across the expanded portfolio.
This is another important step in Vinyl’s strategy to build a technology-led media platform that brings premium cultural assets, commercial capability and audience scale together in one integrated ecosystem.
Completion is scheduled for 24 June 2026.
Read the full ASX announcement & investor presentation at the Vinyl Group investor hub, and register to join us tomorrow at 1030am for an investor webinar with CEO @josh_simons_ 👉 investors.vinyl.group/webina…
Vinyl Group is pleased to announce that it has signed an agreement to acquire @pedestriandaily from @Channel9 for nominal consideration.
Pedestrian Group is one of Australia’s most recognised youth media businesses, with a portfolio spanning PEDESTRIAN.TV, Pedestrian Jobs, Openair Cinemas and Pedestrian Studio.
The acquisition further strengthens Vinyl Media’s position as one of Australia’s leading culture, entertainment and youth media networks, expanding its reach across Gen Z and Millennial audiences while adding one of the country’s most distinctive original digital culture brands to the portfolio.
Following completion, Pedestrian Group will join Vinyl Media alongside Concrete Playground, Mediaweek, Rolling Stone AU/NZ, Variety Australia, BuzzFeed, Tasty, Refinery29 Australia and other premium culture and entertainment brands.
The transaction is expected to increase Vinyl Media’s combined online audience reach to approximately 53% of Australians online, based on Ipsos iris de-duplicated data.
Completion is scheduled for 15 June 2026.
Read the full ASX announcement via the Vinyl Group investor centre 👉 investors.vinyl.group/announ…
Vinyl Group retweeted
Today, @VNLASX $VNL released its March 2026 quarterly, marking an important period for the business as we completed the acquisition of Val Morgan Digital, strengthened our leadership team and Board, and continued to sharpen our path to enduring profitability.
Key Highlights:
• Cash receipts of $4.0M, up 24% on pcp, in our seasonally weakest quarter
• Operating cash outflow of $2.7M, an improvement of 19% on pcp
• Completed the acquisition of Val Morgan Digital for $10.5M
• Strengthened our management team and Board, with a focus on integration and execution
• Positive outlook with strong revenue growth in April
• Revised guidance to an EBITDA positive run-rate in 1H FY27, with timing impacted by delayed completion of Val Morgan Digital and M&A pipeline
This quarter was less about seasonality in isolation and more about strengthening the business underneath it. We exit the period larger, more strategically aligned, and with national audience reach now comparable with Australia’s largest media organisations. Integration has also created the opportunity to refine our strategic direction, simplify our go-to-market approach, and identify new growth opportunities across the publishing portfolio.
Encouragingly, April has started strongly, and from mid-April we begin to see the first contribution from Val Morgan Digital.
📈 Full quarterly update now live 👉 investors.vinyl.group/announ…
Vinyl Group retweeted
Welcome to the team.
Today we officially closed the acquisition of Val Morgan Digital, and I want to start by welcoming everyone joining @VNLASX as part of this transaction. We’re excited to have you with us.
This step materially expands our audience, our commercial footprint, and our ability to execute at scale.
We’re also proud to deepen our relationships with our global publishing partners, including @LADbibleGroup, @BuzzFeed, @voxmedia and @getFANDOM.
A welcome again to Damian Keogh who has joined the board.
Proud of the team for getting this done.
Thanks to @AdNews for covering the milestone.
adnews.com.au/news/vinyl-com…
Vinyl Group retweeted
On Monday we announced the acquisition of Val Morgan Digital and welcomed Damian Keogh to the @VNLASX Board.
Today I wanted to share why this matters.
Adaptive Media is built on a simple belief.
You cannot simply prompt your way to cultural relevance. AI is rapidly reducing the cost of producing content, targeting audiences and optimising campaigns.
Supply is exploding. However, attention is not.
The scarce asset is trusted cultural reach.
With this transaction, Vinyl Media now operates at national scale across Australia’s News and Entertainment categories, with audience reach comparable to the country’s largest advertising companies.
That scale is not built on a single publication or platform. It comes from consolidating culturally relevant brands that audiences actively choose to engage with every day.
When combined, these assets form something much more powerful than traditional publishing.
They become cultural distribution infrastructure.
AI strengthens this model rather than threatening it. It improves efficiency, personalisation and commercial yield, while the underlying cultural relevance remains defensible and difficult to replicate.
Every brand in the world is chasing relevance because relevance drives outcomes. Impressions are fine, but recall, trust and conversion is the clear opportunity in front of us.
Build a platform anchored in culture, amplified by technology, and operating at meaningful national scale. Prove the model at home, and then scale globally.
This is what Adaptive Media looks like in practice.
Vinyl Group retweeted
Big day for @VNLASX.
We’ve acquired the Val Morgan Digital publishing assets, including the ANZ licences for BuzzFeed, LADbible, Vox and Fandom, expanding our national audience reach to digital scale comparable with Australia’s largest media organisations.
This is a major step forward in building Adaptive Media in Australia, combining premium cultural assets, technology and distribution into one integrated ecosystem.
Val Morgan and its parent HOYTS have built exceptional advertising businesses over decades, and this transaction also establishes an ongoing cooperation agreement between our organisations across cinema, outdoor and digital networks. I’m genuinely pleased to welcome HOYTS Group CEO & President Damian Keogh to the Vinyl Group Board.
The work starts now.
Vinyl Group retweeted
🚀 Major strategic update: Vinyl Group (VNL) signs binding agreement to buy Val Morgan Digital — boosting audience reach, premium media portfolio & earnings. Read more 👇
mailchi.mp/redleafequities/v…
#ASX $VNL #MergersAndAcquisitions #DigitalMedia #MediaNews #ausbiz @vnlasx
Vinyl Group (ASX: VNL) today announced the acquisition of the Val Morgan Digital publishing assets, further expanding the Company’s national media scale and advertising capabilities.
Key highlights:
• Acquisition includes the ANZ licences for global cultural platforms including BuzzFeed, LADbible, Vox and Fandom
• Combined Vinyl Media audience expected to operate at digital scale comparable with Australia’s largest media organisations across key consumer categories
• Establishes an ongoing cooperation agreement with Val Morgan and HOYTS to enable cross-selling of advertising inventory across cinema, out-of-home and digital channels
• Transaction value of $10.5 million, comprising cash and escrowed Vinyl Group shares
• Expected to contribute approximately $2.5 million in pro forma annualised EBITDA post-integration
• HOYTS Group CEO & President Damian Keogh to join the Vinyl Group Board following completion
The acquisition supports Vinyl Group’s strategy of building Australia’s leading Adaptive Media company, combining premium cultural assets, technology and distribution to deliver meaningful brand connections at scale.
Read the full ASX announcement via the link below 👇
investors.vinyl.group/announ…
