Wouldn't actually believe it like a year ago, but distribution is for real the one thing you should spend around 85-90% of your time. I know it sucks, but it has to get done.

If every business decision you make is guaranteed to work, you're probably not testing much. Some offers will flop. Some campaigns won't make their money back. Some experiments will turn out to be stupid. Fine, provided the losses are survivable and you actually learn something. I'd be more worried about spending a year doing nothing that could possibly fail.

Being able to notice something without immediately needing to comment on it is a ridiculously underrated skill. Especially in business. Sometimes a customer says something strange, a prospect hesitates, or someone reveals more than they intended. And you don't always need a clever response. Pay attention - you might learn something.

The scary part isn't failing at 10 different businesses. It's being 5 years older, still calling yourself a beginner, and realizing the only thing you've gotten good at is starting over.

One of the most underrated money milestones is being able to hear “we're letting you go” without immediately panicking about next month's rent.

Your customer probably doesn't wake up wishing your service included 14 more features. He's thinking about the thing that's been annoying him for weeks and wondering when it'll finally be fixed. Huge lesson in that!

A company losing $50k every month from one stupid operational problem is a pretty interesting customer. You don't need to convince them that the problem exists. You need to convince them you can actually fix it.

Some of the best opportunities start with a conversation you had absolutely no reason to expect anything from. You ask someone an interesting question, they mention a problem, you happen to know someone who can help, and 2 months later you're working together.

You can make your offer so sophisticated that buying it becomes a second job. Discovery call, onboarding questionnaire, weekly homework, 12-step implementation process. Congratulations, your already-busy customer now has another project to manage. Sometimes the best thing you can sell is having less sht to deal with.

Somewhere there's a company paying $10k a month for leads while 40 people who already asked about buying are rotting in its CRM. Nobody followed up because everyone was busy discussing the new acquisition strategy. I'd probably check the CRM before approving another marketing budget.

There's probably a guy somewhere with a 90-page business plan, a beautiful financial model, and a competitor analysis that would make McKinsey cry. And there's another guy who made 40 phone calls this morning and got his first customer.

A billionaire can hire the best trainer in the world and still be fat. He can buy the entire gym, hire a chef, get his blood tested every week, and sleep on a $20,000 mattress. But somebody still has to lift the damn weights. Pretty funny how some of the most valuable things in life refuse to be outsourced.

My favorite productivity trap is finishing 20 little tasks and feeling amazing about the day. Inbox clean. CRM organized. Notes updated. Random admin done. Then I realize I barely did any of the work that actually brings in customers.

You can make a lot of money and still need permission to take Friday afternoon off. Meanwhile, someone making half as much can close the laptop at noon, pick up their kid, and disappear for the weekend. I'd be careful about deciding who's winning based on the paycheck alone.

Imagine learning guitar for 2 weeks, sounding terrible, and deciding music probably isn't for you. Yet that's basically how some people approach business.

Getting the customer is hard. Then you discover the customer has to send you 4 logins, 2 contracts, access to some ancient software nobody remembers the password to, and approval from a manager who's on vacation. Congratulations, you've entered the glamorous world of running a service business. Doing the work is genuinely the easiest part.

Some people have followed the same business creators for 5 years. They know who launched what, who got acquired, which agency model is working, and whose new offer is printing money. Ask them what they've built in those 5 years and things get a little quiet.

A weird side effect of AI is that you can now skip being bad at something without ever getting good at it.