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What Every Business Needs To Know About Influencer Marketing

This blog offers some top advice on finding the right influencer, but unfortunately no tips for this weekend's races.

Half of US adults learn new things on YouTube

How often do you turn to YouTube to learn how to do something? Well, according to a new survey by the Pew Research Center, roughly half of U.S. adults who use YouTube say it's helped them learn to do...

There's a Simple Process to Avoid Working With Influencers With Bot Followers

While fraud is something that certainly exists, I'd argue that advertisers are primarily to blame for creating it.

Why Amazon’s brief flirtation with celebrity endorsements could mean business

Google's YouTube suffers a major outage

When users tried to access YouTube.com, they were greeted with a blank page that showed no videos. On the app, an error message read, "There was a problem with the network [503]." 

How South Asian and Middle Eastern influencers are changing the beauty industry

Diverse beauty influencers and creators are finally being seen and, subsequently, represented by the larger beauty industry.

Reebok is building an in-house influencer team