Fractional Head of Content for ambitious founders building media companies.
United Kingdom
Joined June 2009
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- Followers1.4K
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It’s interesting to see a lot of platforms pushing long-form videos, and many big creators are adapting to it.
TikTok is giving certain creators the ability to post 30-minute+ horizontal videos, with plans for 1-hour+ content.
Facebook is following suit, though Instagram is not as of yet.
X is paying creators for long-form videos.
It will be an interesting few months, especially with MrBeast bringing out a long-form Amazon series. Could he be training his audience for it?
Even with this said, a shift is happening in front of our eyes.
Viral Concept retweeted
WTF YOUTUBE WILL USE AI TO SCAN YOUR LONGER VIDEOS
AND IT’LL TELL YOU THE BEST MOMENTS TO MAKE INTO SHORTS, TIKTOKS, REELS, ETC.
It’s called Suggested Clips.
Bro it even MAKES the Shorts for you
imo just take the suggested moment it gives u and edit it urself but so sick
Tier-list videos never left. It is still one of the best-performing formats across social media.
Why? Tier lists are a proven viral vector. They spark debate and fit almost any topic.
If there's anything you're passionate about, the chances are, there's a banger post waiting for you :)
Examples:
Fitness → rank exercises
Real estate → rank areas
Finance → rank credit cards
Viral Concept retweeted
Introducing YouTube Hype:
Viewers can ‘Hype’ up to 3 videos per week for YouTubers with less than 500K Subs
The goal of Hype is to give Small Creators a bigger boost
For the first 7 days after you upload a video, viewers will see the option to Hype it
When a video is Hyped, it gets points, and can end up on a new ranked leaderboard on YouTube
The less the subs u have, the bigger the bonus, so the better opportunity for your content to get noticed
This rolls out in multiple countries today
Viral Concept retweeted
Okay so new YouTube update (worth reading)
[Like and Share this]
YouTube will soon use AI to calculate a viewer's age
It will ignore the birthdate users put when making their account
And instead estimate their age based on user activity (videos they watch, etc.)
If viewers are younger than 18, YouTube will disable personalized ads and restrict video recommendations
Which essentially means you’ll make less money if you have an audience primarily younger than 18
Most Gaming Creators have a teen audience, so I imagine they’ll see lower revenue going forward
Whether it’s CoD, ROBLOX, Minecraft, etc.
Starting August 13, 2025
Not sure how I feel about this rn ngl
But yeah, share w Gaming creators you know
Viral Concept retweeted
Interesting new YT feature coming soon:
Group videos into "Shows".
Makes it easier for people to watch episodes back-to-back in a specific order, like a tv show.
Or split your videos into different seasons.
YT is already #1 in streaming on TVs, but this will take it further.
Viral Concept retweeted
Look at this new graph.
YouTube is eating the competition and replacing traditional media.
This is the industry to be in.
Looking to hire a video editor for my channel with 1M+ subs 💻
Must have experience with animation!
Share portfolio in the comments 🙌
The only thing that matters:
- Your ability to create
- Your ability to distribute
The more you create, the more you'll learn.
The more you distribute, the more you'll grow.
The key to virality is simple.
Create content so good that people can't help but share it.
Easier said than done, but it's the only way.
YouTube Ideation cheat sheet 👇
• A new idea is a mix of old ideas, but not all mixes work.
• If you can’t explain it in fewer than 10 words, it’s too complicated.
• Focus on intrigue, not just algorithms.
• Don’t just copy what worked, figure out why it did.
• Find patterns in viral content.
• Research is king. Creativity is queen.
•Your first idea isn’t for the audience - your 100th is.
Be unique - there’s only one you.
Busy start to the year at @AuVodka 🏆
I've been grateful to work on some of the biggest campaigns already this year!
Here's what we've achieved so far:
• Creating a pub called The Gym - garnered over 50 million impressions across socials 🤯
• @hazardeden10 reunion - gained over 75 million impressions and still counting! 📈
Can't wait to get involved in even more outrageous campaigns planned for this year 👀
0 to 10,000 Followers in Just 7 DAYS...
I took a TikTok from 0 to 10K in Just 7 DAYS... with These 3 Simple Tips📝👇
➡️ Engage with Pages in Your Niche:
Conduct a case study - What makes them go viral? What is the structure/format of their clips? What gap in the niche can YOU fill?
➡️ Optimize Editing Workflow:
Create presets (avoid any manual work). Being the FASTEST is essential.
➡️ Analyse Retention Graph:
Rinse and repeat by asking questions - What did you do well that sustained the retention graph? What did you do that caused drop-offs? It's OKAY to be wrong; you're making a hypothesis.
Surpassed 350k Followers on @AuVodka Instagram 📈
1 milli incoming this year 🏆
Recent @AuVodka x @hazardeden10 Campaign I worked on, where we achieved over 100 MILLION Impressions while getting millions of likes 🤯
Love creating social strategies & ideas that take over 📈
What’s IN and OUT on social media in 2024? 👀💬
Authenticity is a word that’s thrown around ALL the time but it’s not a strategy, it’s just *what you are*.
After coronavirus, with more people working from home and the rise of artificial intelligence - people are seeking genuine, and authentic human connection more than ever.
And with platforms like TikTok rewarding creators more making videos longer than a minute, they won’t be able to hide who they really are as easily.
If you’re a brand or an influencer trying to be authentic as part of your strategy, your audience WILL see through it at some point if they haven’t already.
And it’ll be your downfall.
