The rapid gathering of momentum for a 24-team playoff in the face of 'nobody wants' this reports from every corner of the sport tells you it's cynical, money-driven suit decision making. There are only downsides here and they don't care. They'll be long gone with a cushy advisory job at Procter & Gamble by the time the full weight of their destructive decisions crush the sport. We somehow saw the destructive measures Larry Scott took in nuking the PAC 12 and decided we wanted the final boss version of that for all of CFB. The pursuit of money above all else tends to ruin most things. But college sports fandom exists outside the bounds of a normal market, and will be uniquely decimated by the dogged pursuit of only profit.