Laurence Mollard - Product-Led Growth & SEO

What we learnt: #1: Navboost, use of clicks, CTR, long vs short clicks & user data #2: Use of Chrome clickstreams to power GG Search #3: Whitelists in Travel, Covid & Politics #4: Employing Quality Rater Feedback #5: GG Uses Click Data to Determine How to Weight Links in Rankings

Google Search ranking and API data leak, reveals over 14,000 ranking features and so much more seroundtable.com/google-sear… via @randfish @iPullRank

The gentleman that shared the leaked documents Google API documents is named Erfan Azimi and he has something he wants to say. youtu.be/AEb8_rbfFVw?si=r3Yy…

🗞️ Google AI overviews vs. eCommerce 🗞️ We just finished analyzing 25k eCommerce queries. TL;DR - 16% of queries return AI-overview (previously SGE) - 13% of search volume from search goes through AI overviews - 80% of sources don't rank organically for the query (!) - Ranking #1-3 gives you an 8% chance of being a source in AI overviews 🤯 - Forced / Opt-in results where you have to click "generate" disappeared after the public rollout - Only 4% of queries with CPC $5+ return AI overviews (drop from 98%) (!) I guess Google will roll out AI-overviews for high-cost queries when enabling ads. An in-depth article covering eCommerce & AI overviews, as well as all the other verticals, is coming soon! Next vertical - publishers (expect my X/Tweet tomorrow) Data Source: ZipTie.dev

This: “80% of AI overview sources don't rank organically for the query” from 25K e-commerce queries that @bart_goralewicz analyzed. This is what I’ve seen happening too because most of the AI overviews for product related queries are “accelerators”: rather than providing high level summaries of what’s already ranked organically below, what Google does with e-commerce is “accelerate” the experience by already showcasing what the user would get next. So for queries for which Google ranks categories/facets and guides/reviews (a lot of them!), they’ll directly show clickable products with a carousel like experience in the AI overview, that trigger the product knowledge panel with direct links to Product Details Pages from a variety of online shops, while aggregating reviews. Users won’t need (and won’t go) to those categories/facets or guides ranked below anymore! Online stores: it’s time to optimize your PDPs!

🔥 Google SGE just went live 🔥 I've got some good news: Google scaled SGE coverage down before the launch. - Only 14% of queries return SGE results automatically - 28% of queries return SGE after pressing the "generate" button (forced) - 58% of Google queries have no SGE enabled (up from 9% in February) We are waiting for Google to finalize rolling out new SERP layouts, and we'll publish more data next week at Onely.com & @sejournal Data Source: @ziptiedev #GoogleIO2024 #GoogleIO

I saw a number of great talks at #brightonSEO last Thursday, but for me, @lazarinastoy stole the show with her excellent talk on using ML in internal linking audits (thanks Lazarina - it was awesome!!). You can find her write up of it here: lazarinastoy.com/how-to-inco…

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