Award-winning marketing agency accelerating growth for B2B brands and ambitious marketers. Ten-time Inc. 5000 honoree with offices across the U.S.
CHI, SEA and BOS
Joined February 2009
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TikTok’s new AI-powered ad tools are worth watching for B2B marketers.
If you want to build awareness beyond traditional channels, there’s potential, but it won't guarantee better audience fit. Your audience, content and goals should guide the investment.
A smaller audience can sometimes be a bigger PR opportunity.
As journalists build independent platforms, PR teams need to rethink how they measure success.
Our Senior PR Manager Molly Gilbride spoke with journalist Lindsay Dodgson about her approach: bit.ly/4Bb3lly
Gaming isn’t an obvious B2B media channel. But almost two-thirds of Americans game at least an hour every week.
For B2B marketers looking beyond the usual platforms and publications, that audience may be worth a closer look.
More via @MarketingDive: bit.ly/4s1fIMZ
You can’t prompt your way back to expertise that never entered the drafting process.
As more SMEs use AI to organize their thinking, writers may receive source material that’s been generalized.
Protect the inputs by bringing real experience, data and perspective to discovery.
Meta expands a test that limits some non-paying Facebook Pages to two link posts per month. But links were already fading: 98.7% of U.S. post views in Q1 2026 were on posts without one. That means brands need to make posts valuable on platform. More info: bit.ly/4yibeTI
How can cybersecurity brands become a go-to source following a breach? Take a look at the recent ASOS story. Senior Director of PR Katie Grant says two factors will likely shape the next wave of conversations: stolen employee credentials and exposed customer search histories. 🧵
Stolen employee credentials gave attackers access to third-party platforms.
Identity and SaaS security experts can help explain what that access could enable and how organizations can detect or limit similar misuse.
AI can change how people shop, but not necessarily who they trust.
56% prefer AI recommendations that cite creators or influencers, rising to 65% among Gen Z and millennials.
That means creator strategy may shape AI discovery.
More via @MarketingDive: bit.ly/3VyuHSv
AI detectors can flag patterns, but they can't reliably find AI usage. And they certainly can't tell if a piece of content is any good.
As GenAI becomes standard, editorial judgment matters more than arbitrary scores. Expertise, specificity and audience value should set the bar.
Is your content compounding or just accumulating?
SVP of Content Tim Morral explores the problem of “content debt” and why mature teams treat their strongest ideas as intellectual assets worth developing over time.
Read more: bit.ly/4rCz5vt
Late summer at Walker Sands means a trip to the ballpark ⚾
Our Boston, Seattle and Chicago teams kept the tradition going with an afternoon of baseball, ballpark snacks and hometown pride.
Until next season.
How can B2B teams make growth more connected and predictable?
Erin Spanski and Brendan Tolleson unpacked what goes into a connected GTM engine in their LinkedIn Live.
Read the recap now: walkersands.com/about/blog/t…
A bigger pipeline doesn’t always mean more revenue.
Stalled deals and CRM clutter make it harder to see what’s actually driving growth.
Brian Kreutz of @RevPartners shares how revenue teams can cut GTM waste and focus on moving the business forward: walkersands.com/about/blog/c…
AI can accelerate RevOps. It can also put your problems on fast-forward.
Before deploying, make sure your data and processes are ready for the speed.
VP of revenue operations at RevPartners, a Walker Sands Company, Brian Kreutz shares how to get there: bit.ly/4gTx0GS
Reddit is valuable for B2B marketers, but communities there are quick to reject anything that feels like marketing.
Brands that earn trust show up as resources, not brand megaphones.
Listen first and know the audience before you try to insert your POV.
on.wsj.com/3SMl0ie
As HR’s mandate expands across productivity, AI adoption and organizational performance, marketers need to tell a story that resonates beyond HR.
Our VP of PR Allison Zullo explores the shift toward “workplace technology”:
AI visibility isn’t just about who gets recommended.
Our Senior Director of PR Katie Grant considers two buckets of GEO:
🔎 Vendor-evaluation prompts show who makes the shortlist.
💡 Category and POV prompts show who shapes the conversation.
PR teams should track both.
We believe everyone deserves time to recharge.
That’s why, for a few Fridays during the summer, Walker Sandsians wrap up at 1 p.m. local time.
Here’s a look at how our team has been spending their Summer Fridays.
You don’t need a creator with millions of followers to build an effective creator program.
Niche creators are becoming a bigger part of the mix as recommendation algorithms reward relevant content over audience size.
More in @WSJ: on.wsj.com/4zayi8m
