WayRay

If Odysseus had Deep Reality Display®, his journey home probably wouldn’t have taken ten years. Optimal route to Ithaca calculated.

Meet the expert behind WayRay's laser technology. From laser myths to the future of AR, today we asked our Head of the Laser Group five questions about the science and engineering shaping tomorrow's reality.

What makes Deep Reality Display® different? It brings together holography, computer vision and AR to make digital information feel part of the real world. Here are a few things that shape the experience — from safety and navigation to entertainment.

WayRay started with a simple idea — navigation should be part of the driver’s field of view. That’s how True AR started. Today, it goes beyond cars — any transparent surface can carry information.

Our new product — Side Windows — is already running in metro trains. It creates a clear and unified information space inside the carriage, showing what matters during the journey — stations, routes, transfers, and announcements. Built to work globally and ready to scale.

After a period of silence, we’re excited to share what’s been happening. WayRay has undergone a major transformation: we restructured the company, kept our core tech and team, and continued working in stealth mode. Today, we’re back — with a clearer focus and new directions.

Quality assurance and metrology is vital part of automotive HUD development and production. Non-contact profilometer and interferometry will allow to measure submicron deviations and optimize process until all components and assemblies are in-spec. #deeptech #ar #automotive

We've altered the microstructure of integrated film, enabling it to perform complex optics. The versatile material is tailored to meet auto safety standards for durability, light absorption, etc. It's a blank canvas with infinite possibilities. #automotive #film #deeptech #ar

1/2 Holographic HUD system design begins by measuring the primary parameters of the car, including its overall dimensions and internal packaging restrictions, as well as the spatial position of the ‘eye box’ where observer eyes are expected. #deeptech #ar #automotive

Heat dissipation is a concern for many devices, the same applies to our laser modules. The wavelength of semiconductor laser emission directly depends on its temperature – therefore, thermal management is key to maintaining system performance across the full automotive range.

A series of thermal calculations were conducted, custom composite tubes with minimal thermal expansion ordered for precision. A design was created to secure the micrometres in specific spatial positions. Over 3 days, the car faced temperatures from -40° to +50° multiple times #ar

Whole car climatic tests of Deep Reality Display. To confirm the theory of windshield shape alteration due to car body deformation when the outside temperature changes, the tooling department developed a micrometric windshield deflection meter. #ar #Automotive

Our #DeepRealityDisplay creates the virtual images by reflecting laser beams with a photopolymer film. We record a diffractional nanostructure so it becomes a HOE that replaces conventional optics. The transparent property allows seamless integration into the windshield.

1/3 We attach a paper target to the rig where the triplex should be, and from a height, we throw the ball at the target to ensure precise alignment. We consider the aim to be correct only if the ball hits the top ten of the target.

1/2 These balls are then dropped in turn for samples of windshields with different layer stacks under investigation. We evaluate the amount of damage caused to the sample upon impact, including the mass and size of the fragments, and whether the steel ball passed through.

1/1 Here are some details about how we evaluate the impact resistance of of manufactured laminated windshields During the test, steel balls weighing 227g and 2080g are lifted to a height of 4m for a ball of 2080g, and 9m for a ball of 227g from the floor above the tested sample

This vehicle was assembled and tested at WayRay's state-of-the-art technology center. Enjoy photos of #TeslaModel3 with the integrated #DeepRealityDisplay. Stay tuned for more updates from WayRay. #AR #automotive

Here are some behind-the-scenes insights about the manufacturing and testing process of the #TeslaModel3 with the integrated #DeepRealityDisplay. #AR #automotive