Coming to Breakpoint? Watch this before you get in the lift 🛗 Olympia London, 15 to 17 November. Building on Solana? DM me and we'll shoot there. Oh, and one more thing. I'm putting a creator house together for Breakpoint Brands and projects, my DMs are open. :3

Hello Serbia! Happy to announce that your favourite goblin will be doing his usual MC’ing on stage at @ethbelgrade and bringing the energy. I’m super excited for @SuperteamBLKN Solana summit to be in the same venue and have two of the best communities mixing. Cant wait to do some live commentary giving you hot Alfa as it happens 😎 Also if there are any cool brands that want to collaborate on some cool content hit me up. Bug shout out to all the organisers as they are some of the cooolest people in the industry and being able to pull of an event this hyped in this market is amazing!

Won 2 bounties at @SolanaSummitOrg Germany. Genuinely honoured to be picked but the real story is how @SuperteamDE ran this. Instead of paying some KOL to phone it in, they opened content bounties and let creators compete. Interviews, panel write-ups, sentiment reports, event films. Real coverage with real prizes attached, actual innovative content happened. And that's the magic when there's an actual bar, slop stops being a viable strategy. Nobody cares about your montage at the venue. Great, you were there. What does that do for the organisers & sponsors? For the people who couldn't make it? Nothing. Interviews with builders, reporting the sentiment on the ground, breaking down the talks that's what the ecosystem actually needs. I've been saying this for ages. I wrote up panels so the alpha didn't die in the room, plus video coverage of the day itself. And I wasn't the only one loads of talented people delivered. Best part? Smaller creators who grind hard every single day showed up, shipped, and got rewarded. Not for their follower count. For their work. There were some amazing humans that deserved the W's. The Superteam Germany executed this with perfection with encouraging all creators to support posts and the team reposted and uplifted peoples content. this then reached event more people leading to a cascading event. The KOL shithousery is dead. Your pfp means nothing. People want content that teaches them something. @SuperteamDE executed this top notch and every event should copy it. It's fine to copy something that works when the whole ecosystem wins. Breakpoint, this is your opening. Run this model and CT is yours for weeks, not a weekend. @SuperteamUK I'd love to make some magic in London. Let's talk. And to the brands heading into the next run of events: I'm opening up collabs now. Interviews, panel coverage, same-day films, the lot. Calendar's filling fast get booked in before it's too late. DMs open.

Stop being the brand in the bin. Be the brand people get asked about. You spend thousands on a booth, flights, hotels then hand people a scratchy t-shirt with an ugly logo that goes straight in the bin. That's not marketing!! Spoke to Julien CEO @Broidr_Merch and he said cheap merch is an expense, Good merch is an investment. If someone wears it and gets asked about it, that's visibility you can't buy with ads. Everyone does the same t-shirts and tote bags. Be different. Embossed hoodies, retailer-quality pieces, stuff people actually want to wear. Your merch is the first physical thing someone touches from your brand if it feels like a rag, that's what they think of your project.