I worked 5 years in esports - almost no one understood the creator market. ​ It's worse in web 3... ​ Creators don't understand how to find their worth. ​ Brands don't know how to find worthwhile creators. ​ I believe @revv_gg will fix this. Disclaimer: I've been advising @jrp_gg & @nfteague at Revv for the better part of the last year. ​ That being said... I truly believe on-chain attribution is a must have moving forward and Austin + Juan have been hard at work building a solution. As a brand you're typically trying to achieve one of two things when working with a creator: ​ 1. Make people aware of who you are + build trust through the creators they love. ​ @SamSteffanina @brycent are imo, the best in the game when it comes to awareness/trust. ​ 2. Convert their audience into users and/or buyers. ​ @yellowpantherx @0xJesusMartinez dominate the audience -> buyer flow. ​ You know you're safe working with one of these guys (assuming your goals align). ​ BUT... ​ It's hard to quantify the potential impact your average creator. ​ @nfteague understood this from day one; so he created dashboards like the one below that highlight a variety of useful data points from KOL audience members. ​ With a quick glance you can gather all the info you need to make an informed decision on which creators to work with. ​ - Average portfolio value (NFT & fungibles) - Commonly used blockchains - Registered wallets ​ and much more. Creators also stand to benefit. ​ - Show the value of your audience - Strengthen your pitch to brands (make more $) - Track your deliverables (progress shared with your partners) You can think of Revv as a match making service for brand activations.   Creators can easily demonstrate + understand their own worth with a variety of metrics.   Brands can easily ID + connect with KOLs who fit their specific campaign needs.   Very few teams are working to bridge the gap and I'm hopeful that as we continue to grow as an ecosystem, Revv will continue to make partnerships more lucrative (and efficient) for all parties involved.   Creators and Brands alike - you need to talk a look at Revv. I highly recommend you dm either @jrp_gg or @nfteague to learn more about what they're building and how they can help you.