Wellicious (@Wellicious) header
Wellicious (@Wellicious) profile picture

🌸World’s 1st circular & Cradle to Cradle Certified® Gold brand🌿No micro-shedding✨No harmful chemicals & toxins💚Made in 🇪🇺Good for people & planet 🌍♻️

London
Joined November 2009
Photo by Wellicious (@Wellicious)Photo by Wellicious (@Wellicious)Photo by Wellicious (@Wellicious)Photo by Wellicious (@Wellicious)Photo by Wellicious (@Wellicious)Photo by Wellicious (@Wellicious)Photo by Wellicious (@Wellicious)Photo by Wellicious (@Wellicious)Photo by Wellicious (@Wellicious)Photo by Wellicious (@Wellicious)
Find your perfect match with Wellicious. Every body is different, and so is every practice. Whether you prefer light support, extra comfort or a little more coverage, we have a Wellicious bra to match your needs and move with you. 💚 Our 'Control Bra' is a classic bra, perfect for yoga, Pilates and gentle movement. It offers good coverage and light support. We love the cut out back for ventilation and 3.5 cm hem band. 💚 Our 'Fresher Cropped Tank' is a light support bra that’s perfect for layering. We love the design detail on the back and the 4 cm hem band for a secure fit. All our bras are: 🌱 Made from 83% GOTS-certified organic cotton and 17% biodegradable elastane 🌱 Toxin-free, chemical-free, no micro-shedding 🌱 Circular  🌱 Cradle to Cradle Certified at Gold level 🌱 Woven in Switzerland  🌱 Made in Europe #wellicious #cradletocradlecertified #madeineurope #biodegradableelastane #circularbra
24
🌿 A little secret for our Wellicious community… Did you know we have an exclusive Community Sale? We’ve handpicked a selection of beautiful Wellicious pieces that are in perfect condition but can no longer be sold online at their original price. These special styles are now available at a private sale page, exclusively for our ➡️ email newsletter subscribers and ➡️ WhatsApp community members. ✨ Enjoy 50% OFF and find your next favourite piece! Sign up for our email newsletter here: f.mtr.cool/8kjgv90iny It’s your chance to add to your collection of circular, non-toxic yoga and activewear, Cradle to Cradle Certified® Gold and Positive Luxury Butterfly Mark certified, while enjoying exceptional savings. Shop more consciously, embrace circular fashion and feel good about the choices you make. 🌿♻️ Please note: Our Community Sale is exclusively available to customers in the EU and UK. #wellicious #samplesale #sustainablefashionsale #toxinfreefashion #circularliving
13
✨ It’s time for a fashion rebellion. ✨ Fashion that challenges the status quo. Activewear that puts people and planet first. And a new way of thinking about what we wear, how it’s made, and the impact it leaves behind. 🌍 Our ‘Wellicious Racer Tank with Print’ is more than a statement piece. It’s a reminder that fashion can be beautiful, conscious and designed with a better future in mind. 💚 Wear your values. Move with purpose. Be part of the rebellion. Are you ready to rethink your wardrobe?
12
Our yoga and activewear tank tops are made with 100% GOTS-certified organic cotton. 🌱 Swipe to see our  beautiful organic cotton Tank Top in Sunshine Yellow. 💛 This top is toxin-free, chemical-free & does not shed microplastics. It is circular and Cradle to Cradle Certified at Gold level as well as woven in Switzerland and made in Europe. #wellicious #organiccotton #gotscertified #madeineurope #toxinfree
1
1
30
At Wellicious, we deeply value the work yoga,  Pilates, barre and fitness teachers do to inspire and support others on their wellbeing journey. As a thank you, we offer registered instructors an exclusive 20% lifetime discount on Wellicious yoga and activewear. ✨ Whether you teach in the studio or online, we are here to support your practice with premium, toxin-free yoga and activewear, thoughtfully designed with circularity and more responsible materials in mind. How to Apply - Email a copy of your teaching certificate to us at [email protected]. - Wait for the team to verify your credentials. - Receive your personalised 20% discount code to use at checkout on f.mtr.cool/s3ihkmsgzw 📸 Yoga teacher @TaraLeeYoga wearing our circular Fresher Cropped Tank and Easy Perfect Leggings 🌿 #wellicious #teacherdiscount #circularfashion #slowfashion #compostablefashion
38
Move beautifully. Wear consciously. 🌿 Different looks. One philosophy. Wellicious creates premium yoga and activewear that is toxin-free and circular, and made to be better for you and the planet. 🌍 Because what you wear to move in should feel as good as it looks. ✨ Toxin-free. Circular. Conscious by design. #Wellicious #ToxinFreeActivewear #CircularFashion #ConsciousActivewear #SlowFashion
16
🌿 Just for our Wellicious community, did you know we have we secret sale page?   We have curated a beautiful selection of biodegradable and sustainable Wellicious pieces that are in perfect condition but cannot be offered online at full price. These exclusive styles are now available on a private page created especially for our ➡️ email newsletter and ➡️ Whatsapp community.   Sign up now and discover your favourite pieces now at 50% OFF. 🛍️ Sign up to our email newsletter here: f.mtr.cool/47yavv3s0i   It is a wonderful opportunity to expand your circular, non-toxic, Cradle to Cradle® Gold Certified, Positive Luxury Butterfly Mark certified yoga and activewear collection at an exceptional price and feel good about every conscious choice you make. 🌿   Please note: Community Sale is only available to EU & UK customers. #wellicious #samplesale #sustainablefashionsale #toxinfreefashion #circularliving
32
Positive Luxury Certified with a score of 95. Circular by Design. Clean by Nature. That’s Wellicious. 📸 Lady Amelia Windsor wearing our toxin-free Control Bra and Easy Perfect Leggings. #wellicious #notoxins #nomicroplastics #ladyameliawindsor #positiveluxury
28
Positive Luxury Certified Score of 95. 🦋 No Toxins. No Microplastics. No Compromise. We are Wellicious. 📹 Wellicious ambassador Eva wearing our circular Fresher Cropped Tank and Easy Colour Block Leggings. 🌿 #wellicious #notoxins #nomicroplastics #circularfashion #positiveluxury
21
POSITIVE LUXURY CERTIFIED SCORE OF 95 Because standards matter. ✨ Our Positive Luxury Certified Score of 95 is 90% above the certification standard - independent recognition of the systems, standards and practices behind the way we create. We are recognised for: 🌿 Biodiversity Conservation 🌿 Ethics & Fair Operating Practices 🌿 Circular Economy For us, this is what responsible luxury looks like. Not simply making beautiful products, but looking closely at how they are designed, what they are made from, who makes them and what happens to them at the end of their life. We are proud to have achieved the Positive Luxury Butterfly Mark. 🦋 And we are not stopping here. We will continue to question conventional yoga and activewear, invest in better materials, design for circularity and find new ways to reduce the impact of what we create. Because we don’t want to make yoga and activewear that simply looks better. We want to make it better by design. Better for your practice. Better for the people who make it. Better for the world it eventually returns to. 🌍 📸 Wellicious team member and ambassador @SarahHighfield / @Yogagise wearing our circular Fresher Cropped Tank and New Leggings. #wellicious #positiveluxury #butterflymark #circularbrand #toxinfreefashion
2
2
30
Yay! 🎉 The Wellicious team would like to say a huge thank you to every single one of our Instagram followers. We are celebrating with a freshly squeezed juice! 💚🍊 Reaching more than 20,000 followers is an incredible milestone. We are so grateful to have such a wonderful community supporting our journey towards non-toxic, sustainable and circular fashion. 🌿🌍✨ Cheers to all of you and to many more conscious moments together! 🥂 #NonToxicClothing #SustainableFashion #OrganicCottonClothing #CircularFashion #Wellicious
18
My favourite kind of morning: a little stretch, a lot of plant checking, and something comfy from Wellicious 🌿🧘‍♀️ A few yoga poses to wake up my body, followed by my daily inspection of every new leaf. Yes, I absolutely celebrate when one appears! 😄 I love the beautifully soft feel of GOTS certified organic cotton against my skin. Knowing my clothes are nontoxic, consciously made, and kinder to both my body and the planet makes them feel even better. Happy body, happy plants, good energy, and a slower start to the day. Sustainable living can be simple, joyful, and full of little green moments. Who else talks to their plants? 💚 #SustainableFashion #OrganicCottonClothing #NonToxicClothing #EcoFriendlyActivewear #EthicalFashion
1
31
A SUMMER OF MILESTONES FOR WELLICIOUS 🦋 From an outstanding Positive Luxury Butterfly Mark certified score of 95 to international press, industry conversations and a growing movement around non-toxic yoga and activewear - Summer 2026 has been one to remember. We have been busy: 🦋 Earning the Positive Luxury Butterfly Mark - with a certified score of 95. 📰 Getting noticed by The Guardian - our Cradle to Cradle Certified® Gold collection was featured as a lower-impact brand to wear. 🌍 Landing in ELLE China and reaching new audiences around the world. 🚫 Calling out greenwashing - because sustainability claims need substance. 🧘‍♀️ Reinventing yoga and activewear - continuing to question what performance clothing should be made from. 🐢 Choosing slow fashion over fast fashion - creating with more intention and less waste. 🌱 Putting non-toxic yoga and activewear on the agenda - and asking bigger questions about what we put next to our skin. 🔎 Putting PFAS and toxic chemicals under scrutiny - because what’s in our yoga and activewear matters. 📰 And the press kept coming! But for us, these aren’t just wins to celebrate. They are signs that the conversation around material health, transparency and genuinely better yoga and activewear is changing. We are not just making yoga and activewear. We are building a new category that is non-toxic, circular, biodegradable and microplastic-free. Summer 2026 gave us plenty to celebrate. Now we’re getting back to work! #Wellicious #NonToxicActivewear #PFASFree #SlowFashion #Greenwashing
29
Why the Wellicious certified score of 95 from Positive Luxury matters: Our certified score of 95 is 90% above the certification standard. It provides independent recognition of the systems, standards and practices behind our approach. We are recognised for: 🌿 Biodiversity Conservation 🌿 Ethics & Fair Operating Practices 🌿 Circular Economy This is the Wellicious vision of responsible luxury. We our proud of our Positive Luxury Butterfly Mark. 🦋 We will continue to question conventional yoga and activewear, invest in better materials, design for circularity and look for ways to reduce the impact of what we create. We don’t want to make yoga and activewear that simply looks better. We want to make yoga and activewear that is better by design. Better for your practice. Better for your body. Better for the people who make it. And better for the world it eventually returns to. 🌍 📸 Video of Wellicious ambassador Tara Lee teaching at Heritage Le Telfair. #wellicious #positiveluxury #butterflymark #circularbrand #toxinfreefashion
8
We are thrilled to see our biodegradable and compostable designs in Elle France! ✨ This stunning photo of Sarah Heap, taken by Rob Wilkinson, shows off our toxin-free circular yoga and activewear set at its best! 💙🌊 Sarah is wearing our: 🌿 Fresher Cropped Tank 🌿 Easy Colour Block Leggings Our clothes are made using GOTS certified organic cotton and our special biodegradable elastane 💚 Our clothes are Cradle to Cradle certified Gold, and have a Positive Luxury Butterfly Mark with a Certified Score of 95! 🦋 #wellicious #ellefrance #circularfashion #toxinfreefashion #microplasticfree
23
Celebrating our Butterfly Mark with lots of sunshine and delicious fruit ☀️🍓🦋 📣 Wellicious has been awarded the @PositiveLuxury Butterfly Mark with an outstanding 95% certified score, one of the highest scores achieved and an incredible 90% above the certification standard! ✨ This is a milestone we are incredibly proud of! 🦋 This independent certification recognises brands that meet the highest standards for environmental, social and governance performance, giving customers trusted and verified proof. For us, this is not about collecting another certificate. It reflects nearly two decades of designing yoga and activewear with purpose, creating toxin free, circular, Cradle to Cradle Certified® (@c2ccertified) pieces that are made in Europe and designed to benefit both people and the planet. 🌍🌊🌿 Thank you to our wonderful community for believing that luxury can be beautiful, high performing and responsible. 💚 #NonToxicLiving #CircularFashion #SustainableActivewear #PositiveLuxury #Wellicious
17
In love with my non toxic lifestyle 🌿💚 Walking towards my holiday home with my shopping, dressed in my non toxic @wellicious yoga & activewear, before enjoying a healthy breakfast with fresh fruit and juice made from produce from the local market. 🍓🍊✨ For me, conscious living is found in the little choices we make every day, from the clothes we wear to the food we enjoy. Choosing what is kinder to our bodies and our planet always feels good. 🌍🌸 #NonToxicLifestyle #ConsciousLiving #HealthyMorning #SustainableLifestyle #sustainability
17
95. And we’re incredibly proud. 🦋 As a small brand, achieving the Positive Luxury Butterfly Mark earlier this summer was a huge moment for Wellicious. We received an Outstanding Certified Score of 95, reflecting consistently strong performance across all three pillars of the Positive Luxury assessment: Environment, Social and Governance (ESG). The Butterfly Mark isn’t simply a logo you can put on a website. Companies must provide evidence across a comprehensive range of sustainability issues and achieve a minimum score of 50% in each of the three pillars to qualify. Wellicious scored 95 - that is 90% above the certification standard! For a small, independent brand, that means a lot. It’s recognition of the work, the choices and the standards we’ve committed to from the very beginning. We don’t want you to just believe our claims. We want to have the evidence to back them up. 🦋 #wellicious #positiveluxury #positiveluxurybutterflymark #toxinfreefashion #circularfashion
16
➡️➡️➡️ Swipe through to learn more about our certifications and what they mean. ➡️➡️➡️ "Conscious." "Responsible." "Better for the planet." "Sustainable." "Green." "Eco-friendly." Anyone can make a claim. But a certification means a brand has had to prove its claims against defined criteria. At Wellicious, we believe that's the standard sustainability should be held to. 🌿🦋💚 #wellicious #c2ccertified #positiveluxury #hohenstein #gots
6
About Our Certifications and Why They Matter: Certifications are not just logos. Don't trust the label. Check the certification. At Wellicious, we believe sustainability claims should come with evidence. 🌿📊 That's why we've invested in some of the industry's most rigorous independent certifications. Including Cradle to Cradle Certified® Gold, GOTS, Hohenstein and the Positive Luxury Butterfly Mark®. And our Positive Luxury assessment resulted in an exceptional 95% certified score... 🦋 ...that’s 90% above the certification standard! ✨ Because anyone can say they are doing better. Certifications make you prove it. That’s the Wellicious standard. ✅ Sustainability isn’t just a label. It is a standard we have to meet. 📸 Wellicious ambassador Heather Mikkelsen 💪 #wellicious #cradletocradlecertified #positiveluxury #positiveluxurybutterflymark #gotscertified
14