Scaling SMBs For the last 14 years | Built a 7-figure biz from $0 in under 2 years. No investors, just execution. | CEO @ImprintDigi
Windsor, CO
Joined January 2012
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Alex Wells Your Growth Partner retweeted
Completely agree with @WellsMarketer.
It’s an output of experience + integrity.
I own the problem.
Here’s how I’ll fix it.
Here’s what I’m doing to ensure it doesn’t happen again.
Like any relationship it’s how you manage the tough, not easy, times that creates longevity.
We blew a deliverable for a client last year. Badly. Then we did the thing most vendors won't, and it became our stickiest account.
We missed a deadline that mattered and the work that shipped had errors. The easy path was to explain, deflect, split the blame. Instead I called the owner: "This was on us. Here's what went wrong, here's what we're changing, and we're crediting the month." No excuses, no small print.
They didn't leave. They referred us two months later.
The truth about trust: nobody expects you to be perfect. They're watching what you do when you're not. You learn who a company actually is the day it screws up.
Own it fast, fix it loud, eat the cost. That's the whole play.
Alex Wells Your Growth Partner retweeted
The part this misses is pricing. We watched a monthly deliverable drop from 8 hours to 40 minutes with AI. If you still bill by the hour, your revenue falls right along with the labor. Pushing up-market doesn't save you unless you reprice on outcome first.
Alex Wells Your Growth Partner retweeted
you can be proud of the business model and the team you've built
a stress test like this is necessary for every business
Alex Wells Your Growth Partner retweeted
Onboarding doesn’t have to feel simple but it has to feel owned.
Phone-number porting to the cloud taught me that years ago. Behind the scenes it can involve a Partner, manufacturer, porting team, multiple carriers, spreadsheets, and intimidating call-flow diagrams.
The customer only needs to know three things:
Who owns the risk.
What happens next.
When they’ll hear from you again.
That’s often where retention is won.
Most client churn is decided in the first 30 days, long before the results have a chance to show up.
We learned this the expensive way. Clients rarely leave over outcomes at month six. They leave because month one felt chaotic: unclear expectations, silence between kickoff and delivery, no idea what happens next.
So we rebuilt onboarding like a product. Day-one plan in writing, a named owner, the quiet stretches explained out loud before they happen, and one early win shipped inside two weeks even if it's small.
Retention problems are usually onboarding problems wearing a disguise. By the time the work gets judged, the relationship already made up its mind.
Alex Wells Your Growth Partner retweeted
Well, the reason for the call today, John, is…something just came across my desk. John, it is perhaps the best thing I've seen in the last 6 months. The company is ‘Quality Learning Center’, a cutting edge children’s daycare center located in the heart of Minneapolis
Alex Wells Your Growth Partner retweeted
If you are not tracking your calls, you are guessing.
Real data shows you where the money comes from.
Track every call and watch your clarity grow.
#MarketingStrategy #CallTracking #BusinessGrowth
Alex Wells Your Growth Partner retweeted
We believe real marketing starts with honesty.
Our system is built on transparency, not buzzwords.
We hunt for leads the right way and focus on steady growth, like taking vitamins for your business health.
#MarketingStrategy #TransparentMarketing #LeadGeneration #ImprintDigital
Alex Wells Your Growth Partner retweeted
Most business owners get pulled into vanity metrics. Views, likes, and impressions look exciting, but they do not build a stronger business. If a metric does not help you make a smarter decision, it is just noise.
#MarketingStrategy #BusinessGrowth #RealResults
Alex Wells Your Growth Partner retweeted
Traffic means nothing without sales.
Focus on conversion, not vanity.
Grow the numbers that actually pay you.
#MarketingStrategy #BusinessGrowth #DigitalMarketing
Alex Wells Your Growth Partner retweeted
Ask the hard questions
How many sales?
No more fluff and nonsense
#digitalmarketing #MarketingStrategy #BusinessGrowth
Alex Wells Your Growth Partner retweeted
Answer the phone
Time is of the essence
A couple minutes could make all the difference
#DigitalMarketing #ImprintDigital #Coloradomarketing
Alex Wells Your Growth Partner retweeted
If you generate a lead. Its important that you answer promptly.
If not, your missing out on potential.
#DigitalMarketing #ImprintDigital #Marketingtips
Alex Wells Your Growth Partner retweeted
Marketing should not feel confusing.
When the process is clear, the results are better.
Make it simple. Make it work.
#DigitalMarketing #MarketingTips #BusinessGrowth
Alex Wells Your Growth Partner retweeted
Hard truth: Being likable will make you make more money than being smart 9/10 times.
Alex Wells Your Growth Partner retweeted
You don’t need more leads. You need customers.
Our focus is on building systems that bring real people through your doors, not just numbers on a spreadsheet.
Because growth is not about chasing clicks, it is about creating loyal customers who keep coming back.
#MarketingThatWorks #CustomerGrowth #SmallBusinessMarketing #ImprintDigital #RealResults
Alex Wells Your Growth Partner retweeted
You don’t need a massive budget to get people to act.
You need clear messaging and smart timing.
We keep it simple, build urgency, and make every dollar count.
#SmallBusinessMarketing #LeadGeneration #DigitalMarketing #ImprintDigital
Alex Wells Your Growth Partner retweeted
Great marketing is not one and done.
It’s a story told from different angles so your audience sees both your offer and your purpose.
That mix builds trust and momentum.
If you are ready to grow, your content should tell the whole story.
#MarketingStrategy #StoryBrand #BusinessGrowth #ImprintDigital #BrandBuilding
Alex Wells Your Growth Partner retweeted
If you want results, urgency has to be part of your strategy.
The right message at the right moment turns attention into action.
We build campaigns that move fast, scale smart, and match your budget to your growth goals.
#MarketingStrategy #BusinessGrowth #LeadGeneration #ImprintDigital #DigitalAdvertising