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Richard Sherman reveals Kobe Bryant called him for a BodyArmor equity-for-promotions deal, turning commercial shoots into a $13,000,000 payout when Coca-Cola acquired the company years later "Kobe Bryant, and God rest his soul, was the only reason I got involved. He called me and was like, 'Hey, I'm starting this BodyArmor company, we don't got a lot of money. We got equity, but I want you to be a part of it, it's going to go big, trust me.'"  "And so I got in and it was like me, Luck, Gronk I think, maybe Skylar Diggins. Like we did this old school commercial where they didn't even pay us, we just was in there like, you know, and I don't even know if the commercial, I think they just showed it internally to sell product and to show that they had some legitimacy."  "Fast forward, I think that was 2013 maybe, or 2014. And then you fast forward to like 2020 when it sells to Coca-Cola and it ends up being $12M - $13 Million."  💰 "And it started off with just showing up and advertising and there were so many cool moments, like, I was at a press conference and I think we're at the second Super Bowl and I took the Gatorade down and put BodyArmor up there and the league got mad, but it the job's already done."  "It's already been seen, it's already a thing, it's a talking point. And we we grinded it up so organically that it just blew up and it made so much sense and because I took equity instead of just chasing the cash because they didn't have cash."