"Watching these researchers push through the tiring work of tagging a shark or tracking down a floating camera, the reality hits: their focus is the science." Morgan Kubelka, Wiley's Senior Director of Strategic and Specialty Marketing, spent a day out on a research boat with marine biologist Dr David Shiffman and a team of shark researchers. The goal? Listen, learn, and see field science in action. During her experience, Morgan discovered three insights: - Publishing isn’t the destination; it’s the bridge to share discoveries. - AI must serve researchers. Trust and integrity are non‑negotiable. - Publishing choices are pragmatic. Journal reputation matters most, and open access depends on institutional support. Conversations like these shape how Wiley scales publishing, strengthens brands, and integrates AI, always in service of the real needs of researchers. Hear more insights from Dr David Shiffman in our recent science communications episode in “The Conversations” ow.ly/AaKH50XME78

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