This is the type of shit I’m talking about. I challenge you to find any mention of player development in the USYS strategic documents. There’s plenty of references to revenue development though.
I believe soccer is still the most undervalued property in all of sports.
The next generation fan is younger, more diverse, and already deeply bought in.
And the World Cup is only going to accelerate their fandom.
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What exactly were developing players for is never officially defined. It’s purposely kept vague so that clubs, coaches, and leagues never have to be held accountable for their claims. There’s nothing vague about winning. It’s zero sum.
In American soccer, "development over winning" is a narrative created and adopted by the incompetent to escape accountability for their incompetence.
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A couple weeks ago US Soccer released a White Paper from their NextGen College Soccer Committee with recommendations for NCAA. I’m told by ppl close to these discussions that the recommendations won’t go anywhere because USSF is unwilling to invest in it.
U.S. Soccer generated $263.7M in revenue during the 2025 fiscal year, according to its annual financial report 💰
That figure marks a 37% increase from its haul in 2024 and its highest total since the 2017 fiscal year.
📰: ow.ly/bnIp50Xiuqo
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@Liverpool are drifting.
Four straight losses. £450M spent.
No fire, no identity, no soul.
Arne Slot looks lost.
This isn’t transition. It’s collapse in slow motion.
🧵 Let’s talk about what’s gone wrong.
#LiverpoolFC
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Liverpool used to play like they believed in something.
Now it’s just noise and motion.
The lights are still on,
but the soul’s already left the building
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If wasn’t already clear THIS is why Pulisic didn’t want to play in the Gold Cup. He’s a target when he plays with the US. #USMNT
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There was a time when loving soccer in America felt like loving a ghost. I once had a chance to spend a couple hours with Hank Steinbrecher. The man that helped make the 94 World Cup the greatest commercial tournament in history. open.substack.com/pub/willin…
