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The Winning Jobs Narrative is a working people-centered narrative architecture for talking about jobs, work, and the economy that resonates across race, geography & issues.
WJN does not endorse candidates; posts are meant to educate on policy issues.
winningjobsnarrative.org
A compelling narrative from @jonfavs:
This WJN test has 8 extremely effective economic messages, from prices to jobs to taxes.
winningjobsnarrative.org/wp-…
Here's a cut:
"Over the last four years, America has bounced back faster and stronger than any other country from the global economic shock that sent prices soaring during the pandemic. Inflation is down, wages are up, unemployment is at record lows, and health care coverage is at record highs.
But too many Americans are still struggling to afford things like housing, health care, child care, and college – costs that were far too high even before the pandemic hit. And the choice in this election is between a president who’s been fighting to lower costs and raise incomes, and one who spent four years passing a tax cut for the rich and trying to take away health care from everyone else."
Then you can go into specific examples with this construction:
"Now that President Biden and Democrats in Congress have capped the price of insulin at $35 a month for seniors, they want to make it $35 a month for everyone. Donald Trump and MAGA Republicans want to eliminate the cap on insulin and let insurance companies charge whatever they want.
Now that President Biden and Democrats in Congress have given tax cuts to working families with kids so that they can afford child care, they want to repeal Donald Trump’s tax cuts for the rich so that they can make those tax cuts for working families permanent. Donald Trump and MAGA Republicans want to make their tax cuts for the rich permanent."
And so forth on nearly every cost of living issue
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More details here:
winningjobsnarrative.org/wp-…
Biden, as he showed at #SOTU2024, is building a powerful populist contrast vs Trump w/his economic agenda. But will frustration among voters over inflation blunt Biden's ability to benefit from that case? My take. cnn.com/2024/03/12/politics/…
Here is a new analysis with compiled data on TV ads for both parties in the House and Senate.
Democrats ran over 1.2 million TV spots about pocketbook issues.
Among other key issue spots, Dems ran over 350k on abortion and 185k on public safety.
winningjobsnarrative.org/wp-…
Coda on this per @dccc @kadefilippi who crunched numbers on what Dems actually talked about in their campaigns:
"Dem candidates ran 563 ads. Of those 19% mention crime/law enforcement, 26% mention abortion, 57% mention economic issues, & 86 15% mention Jan 6th or extremism. "
Pre-Election Myth Debunked!
Our new analysis of House and Senate TV ads shows Democrats aired more content about pocketbook issues than the GOP.
In November, there were 7 Democratic ads about Social Security for every 1 by the GOP.
winningjobsnarrative.org/wp-…
Here is our most effective closing economic argument based on over 110,000 interviews.
#Election2022 @bobbyprogress @Melissa_IN_DC @t_woodbury1
Read our full memo here: winningjobsnarrative.org/wp-…
"Working people want government in a supportive role, providing tools and opportunities, “not as a savior coming in to rescue them,” says Morales. thedailybeast.com/tim-ryan-i… #Election2022
The economic message is the winning message. Election Day is just around the corner, and we're excited to see ads that center their message on tools, opportunities, and the economy. #Election2022 #economy
youtu.be/LT-5_2WAutg
“Voters are searching for answers and if they hear one it will, in my mind, definitely sway the vote.” @Melissa_In_DC #elections2022 #political
theguardian.com/us-news/2022…
🚨 We're excited to announce that the Winning Jobs Narrative Project just passed the milestone of *100k voter surveys* conducted 🚨
Learn more from this unprecedented project on how Democrats can connect with working people on jobs and the economy.
winningjobsnarrative.org/
"I’ve advanced that work by supporting a project called the Winning Jobs Narrative." @t_woodbury1
thehill.com/opinion/campaign…
Great examples of Winning Jobs Narrative implementation. @SomosVotantes
BREAKING: Our sister org Somos PAC just launched a series of new ads based on @WinningJobsNarr. These ads focus on issues Latinas care most about in the CRITICAL Nevada Senate race aimed at re-electing La Senadora @CortezMasto. WATCH NOW!
youtube.com/playlist?list=PL…
As @Melissa_In_DC told @Philip_Elliott @TIME: "There is reason for optimism. Voters are still with us. We just have to show that we are with them.”
time.com/6204172/survey-vote…
Our research thus far has been clear: the more progressives place emphasis on working people as the central actors in their messaging, the more support they garner across issue areas. time.com/6204172/survey-vote…
The Winning Jobs Narrative Project has spent many months working to answer that question. Through our massive research effort, we've developed a framework for how progressives should communicate with voters to connect w/ working people of all backgrounds. winningjobsnarrative.org/
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A central question that is sure to be discussed at @Netroots_Nation #NN22: how can Democrats win back working people on jobs and the economy?
#NN22 @Netroots_Nation is an exciting time for the progressive movement, as we enter the homestretch of the 2022 midterm election season.
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If you want a deeper dive into the Winning jobs Narrative research, join us on Wednesday, July 13th, for our next 30-minute research briefing, where we will compare economic messaging frames.
us06web.zoom.us/meeting/regi…
30-minute research update of the Winning Jobs Narrative. Register today!
us06web.zoom.us/.../tZUsf...
