Writers

Customer awards are a goldmine for customer stories, but make sure your nominations show diversity, and use their stories to build THEIR reputation. Make them successful to build advocacy. Great insights from DocuSign and Dropbox at #b2bMktgAPAC

“Tone of voice us what sets the creative work apart. Is it true, motivating and distinctive?” Telstra CMO Jeremy Nicholas on the Australia is why campaign. Great start to #b2bmktgapac

"Songwriting is a lot of boredom, punctuated by moments of surprise," says Paul Kelly. What a perfect description of life as a working writer – from Australia's greatest singer-songwriter. smh.com.au/culture/music/to-…

A few of the titles on the Writers reading list for June. What’s on yours? @ Writers Australia instagram.com/p/CPzW_37D23d/… – at Sydney, New South Wales

Just posted a photo @ Writers Australia instagram.com/p/CPotg2jjlvg/… – at Sydney, New South Wales

Just posted a photo @ Writers Australia instagram.com/p/CPhOx-_D58l/… – at Sydney, New South Wales

Love how Nice In Contact not only made a client the hero of its ‘be there from anywhere’ campaign, but the end user - a hard-working call centre operator. Real and engaging storytelling with sales impact. #b2bMktgAPAC great work @thinksmartau

Just posted a photo @ Writers Australia instagram.com/p/CPW4805joXR/… – at Sydney, New South Wales

Ouch. 65% of marketing content is not used by sales teams. Heartbreaking knowing how much effort goes into creating it all. Sales and mktg alignment is a big theme at #b2bmktgAPAC, great insights from Seismic.

A brave CFO has taken the stage at #b2bMktgAPAC and believes in marketing as an investment - not marketing as an expense. 👏 Breaking down siloes at @devicetech by building trust with small wins. – at Sydney, New South Wales

Content converts for Prospa. Thanks Deborah Kytic & @Bobbi_Mahlab for sharing how helping real people tell real stories drives 21% web traffic. “People want to hear from people like them: business owners with coffee grinds under their nails.”#b2bmktgAPAC #SMBmarketing – at Sydney, New South Wales

Fantastic Boomi case study from @thinksmartau - persona and insight-led content included slide-free conversational webcasts turned into a short ‘out of office’ audiobook, knowing audience uses holiday downtime to plan. #b2bmktgAPAC – at Sydney, New South Wales

The power of #ABM at Slack: custom sales presentations that used to take days are pulled together in 7 minutes with live data ready to personalize. No wonder sales teams love it! Great tips from another expert panel #b2bmktgAPAC – at Sydney, New South Wales

Valuable inisights into the secrets of Afterpay’s marketing success. Content hub is ‘the meat’ of their lifecycle strategy, sales campaigns help merchants sell more and if merchant stories on social ‘are a win’. #b2bMktgAPAC – at Sydney, New South Wales

“If you can’t take a sabbatical, put yourself in that mental state. If someone took over your job tomorrow, what would be the first thing they’d change? Do that.” Great idea @suzanaristevski #b2bMktgAPAC

Loving @suzanaristevski's honesty on forging your path to leadership. Don’t let people put you in a bucket – just apply the customer fundamentals of marketing, work across different roles – and know the 'acting' roles are sh*t. #b2bMktgAPAC

CMOs aspiring to CEO need to think beyond the marketing lens. Know when to pause your own initiatives for other business priorities, speak the C-suite language and show revenue. Great panel of female leaders at #b2bMktgAPAC