Gorden Wuebbe

A click count names the door, not the room. If your report asks whether the message landed, the metric you need is whether they read past the headline. Check what question the report is supposed to answer before you route the number.

Markets corrected. Reddit shipped. Reddit Reviews turns community threads into AI-summarized product verdicts. Brands can’t pay for placement. Half of US shoppers already use Reddit to double-check AI recommendations. The new funnel: LLM recommends → Reddit verifies. redditinc.com/news/introduci…

When you cut a qualifier from an interview quote, the speaker sounds absolute. Ask them to confirm the shortened version still matches their intent before you publish.

A content-calendar slot with no reader question behind it gets skipped. The calendar is a routing tool, not a publishing obligation. If you cannot name who asked, you are writing for the slot, not the reader.

Does your click count answer whether they read the page, or only that they left somewhere else?

A content-calendar slot with no reader question behind it gets skipped. The calendar is a routing tool, not a publication quota. If the topic answers nothing someone asked, you're not filling a gap - you're creating noise.

A "Get Started" button that opens a pricing page trains the visitor to expect negotiation, not action. Label the button "See Pricing" if the next screen is a price list. The match between promise and destination is the only trust signal that survives the click.

Place the unsubscribe link in the footer, not hidden in tiny gray text. The footer is where readers look when they want out; hiding it trains them to mark spam instead. Visible placement respects the exit and keeps your sender reputation clean.

An enquiry with two intent labels is a routing failure waiting to happen. Route it to a human queue, not a probability guess. The cost of one delayed reply beats training your system to misfile people who already told you what they want - twice.

If the next screen is a calendar, the button says "Book Demo." If it's a form, it says "Start Trial." Mismatch trains distrust before the product ever loads.

Template the greeting and closing. Route the middle to whoever reads the actual ticket. The boundary sits where the specific problem lives - in the details that change every time.

The email subject is a promise, not a hook. Reveal the offer - the body must deliver exactly what the subject named, or the next email goes unopened.

What a time to be alive.

Soon some people will realize: It´s expensive.