Specialists in Qualitative methods across all sectors & markets. Passionate about innovative online methodologies. We utilise the power of the YouGov Panel
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Joined November 2012
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We conducted online text-based #focusgroups with Young People in Wales to explore the issue of #hatecrime for @VictimSupport Wales. The anonymity of text-based focus groups helped those aged 13-16 years discuss the sensitive topic. Find the report here: victimsupport.org.uk/wp-cont…
We are hiring! Looking for a qual AD and 2 qual REs. Do you have what it takes to work within the cut and thrust of online qualitative excellence? If so, we would love to hear from you!
linkedin.com/jobs/view/37350…
linkedin.com/jobs/view/37350…
This week has been an exciting one as the latest findings from our Annual Treatment and Support Survey for @GambleAware have been published, including a voxpop video where people who gamble reflected on their experiences of gambling. Watch below! 👇
linkedin.com/company/gamble-…
As a taster - here's a slide we put together to highlight the pros and cons of text based versus video online groups - as we do a huge amount of both.
Hello! We realise that we haven't tweeted for a while, and aim to change that - but we have been very busy delivering superduper qual for our clients across a broad range of sectors. Sadly we don't get to publish much of it but we will try to share with you some themes & methods.
wonderful to have got the chance to do another focus group for @SkyNews - postponed since the start of the pandemic! And a full complement of participants on a snowy day in Wycombe... 1/3 youtube.com/watch?v=ZaISl5pW…
some things we noticed in the group of floating voters- no overwhelming love for Labour but they are a more appealing prospect than the Tories - election is Labour's to lose and Conservatives' to win. 2/3
YouGov Qualitative retweeted
And watch it here to watch: the extended 8 min directors cut version for YouTube by @JasmineKaurNews
It gives a really good flavour of how strong public opinion is right now - and in what direction
A massive production by @TomLarkinSky
youtu.be/IGBKYPqahcI
What does the public make of Liz Truss first month? Are they convinced by Keir Starmer?
Here's a very deep dive - 10 lessons from a focus group of Blue Wall voters. Please read
news.sky.com/story/abrasive-…
YouGov Qualitative retweeted
💥Sky / YouGov focus group💥
One month of Truss: what the Blue Wall think
Seven 2019 Tory voters spoken to in depth by YouGov and filmed by @SkyNews
Organised by @TomLarkinSky @PME_Politics
This 🧵is 10 themes it threw up
YouGov Qualitative retweeted
Now, hands up anyone who would like to see some fresh @YouGov *qualitative* data on what Conservative Party members are looking for in their next leader?
We let them tell us in their own words, and ran the responses through an AI model to categorise and codify the data.
YouGov Qualitative retweeted
Qualitative insights like these provide detail to depths which simply are not possible with survey analysis alone.
Look at this quote for instance:
"Someone with honesty and integrity... willing to tell the truth without fear of the consequences... sees it as a duty to serve."
YouGov Qualitative retweeted
🚨Here it is!🚨
Brand new, qualitative, AI analysis!
In their own words, Tory party members told us exactly what they are looking for in their next leader.
HALF the membership are prioritising 'personality traits', while a third want a return to 'conventional conservatism'.
YouGov Qualitative retweeted
Latest Westminster voting intention (fieldwork 6-7 Jul, all conducted before Johnson resigned)
Con: 29% (-4 from 28-29 Jun)
Lab: 40% (+4)
Lib Dem: 15% (+2)
Green: 6% (n/c)
Reform UK: 3% (n/c)
SNP: 5% (n/c)
yougov.co.uk/topics/politics…
Are you a qualitative researcher who loves online methods? Come and join our team. jobs.yougov.com/jobs #qual #researchjobs #qualitativejobs #qualitative #jobs #yougov
We are looking for 2 #Qual #Research Managers to work on our US Tech and Media studies. Come and join our friendly & innovative team. jobs.smartrecruiters.com/You… #jobs #qualitative #researchjobs #qualjobs
Are you a Qual AD who enjoys working across sectors? Do you have a passion for #onlinequal? Come and join our innovative #Qual team. smartrecruiters.com/YouGov1/… #researchjobs #qualjobs #qualitativejobs
Quotes from @YouGov panellists who have sadly experienced #scams add impact and emotion to this article by The Telegraph. A female sadly lost £5,000 and felt “embarrassed, angry and vulnerable”
telegraph.co.uk/money/consum… @Telegraph
We conducted 2 online focus groups with @YouGov panellists who had experienced a #scam. We found that while criminals often make the money disappear in mere minutes, victims can struggle with the emotional & financial implications for a long time. yougov.co.uk/topics/finance/…
