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Podcast for the young and young at heart PR pros looking for tips on how to advance their careers. Hosted by @kristinedarbell, @kentjulia & @thecoolestcool.

Joined March 2012
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The same way you shouldn’t adjust your strategy every time you see an interesting blog post — you shouldn’t adjust your mood every time you read the news.
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Cleveland Browns fans haven’t had much to celebrate since their last win in 2016 but that’s going to change tonight. 🍻 Brilliant marketing! 👏🏾 #NYJvsCLE
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Young PR Pros retweeted
The #PR industry has the perception that media placements are the only tangible thing we offer. To change that, there are 3 skills every communicator must obtain bit.ly/2wLJiux via @spinsucks
I‘m used to being the only POC at tech/marketing/biz events. Especially in my hometown. 🇨🇦 That’s why I'm giving away 5 free tix for Surge Atlantic that to folks who belong to underrepresented communities in tech. The first 5 to email [email protected] gets them.
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The most common mistakes that B2B brands make when it comes to content: (1) emphasizing quantity over quality (2) mistaking word count for quality (3) not leveraging reactive storytelling (4) creation without distribution (5) focusing on one-offs vs a cohesive content plan.
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“Never confuse movement with progress. Because you can run in place and not get anywhere” - Denzel Washington
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Young PR Pros retweeted
Here are five stories that have happened in the past week that are worthy of your attention bit.ly/2lURKmr via @spinsucks
Five Blog Post Ideas For B2B Brands, Startups & Entrepreneurs buff.ly/2sDX4NZ
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Success is connected to action. Successful people keep moving. They make mistakes, they stumble, they struggle, but they're persistent and consistent. Keep going. 🚀
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Do you have what it takes for a Toronto PR agency career? Learn what skills you'll need here: thornleyfallis.com/takes-tor…
Young PR Pros retweeted
6 crucial elements of a PR apology, including... -Expression of regret -Explanation of what went wrong -Acknowledgment of responsibility -Declaration of repentance bit.ly/2tFsunv
Five B2B marketing techniques: 1) Remarket people reading case studies. 2) Invest in research that require emails to read. 3) Host joint webinars with partners. 4) Share resources in industry FB groups. 5) Create 'alternative' landing pages. Here's more: buff.ly/2Hrv5qy
Common Career Mistakes: Playing it safe🤕 Slow decisions 🐢 Not taking notes 🧠 Hoping not planning 🤞 Sending email too soon 📧 Not accepting criticism 👑 Not investing in yourself 💰 Waiting to find a passion ⏰ Not drinking enough h20 💧 Hustling hard but not smart 👨🏾‍💻
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One of the biggest changes our industry will see with #AI is the demise of the media monitoring company. With increased computing power, the bot will be able to produce pretty graphs and reports just as good as a human. #mcm11 #communications #pr
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Automation (not AI) doesn’t have to be a bad thing, it can reduce 66% of human error, recover hours, reduce wasted time. It can make us more efficient. There is still an important place for strategic analysis in making data-driven decisions. #mcm11
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Today’s technical lecture at @McMasterMCM is with @tmccorkindale. Moore’s law says computing power will double every 18 months. Think about what #comms jobs computers will be able to replace in 5, 10 or 20 years. – at Hamilton, Ontario
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You've gotta be willing to do things you cant do to learn how to do things you want to.
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Young PR Pros retweeted
A journalist dissects a lousy pitch and a good one bit.ly/2HcB0ki
Pro Tip: Don't use your phone as a social crutch. Be present in meetings. Be present at events. Be present at lunch. Pushing yourself to actually engage and listen is a habit that will pay significant dividends over time.
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