This brand makes around $70k/day with this optimized Product box → Offer flow
here’s how it converts so well
✓ sales-focused carousel: a "mini-funnel" using product images to present persuasive selling arguments
✓ subscription: instead of just selling one-time, they push LTV with a strong discount + 5x mystery gift
✓ smart pricing & urgency: the best deal is pre-selected and stands out which makes customers more likely to pick it
✓ trust: tons of reviews, guarantees, and “risk-free” messaging to remove hesitation
✓ backed claims: claims are not just made they are backed with stats, numbers, and authoritative figures
save this 👇
Youssef retweeted
1,300+ active ads on meta
multiple millions of $ per month
this supplement brand is printing
and every single click goes to this long-form sales page
here's a step-by-step breakdown of why it converts so well 👇
Your buy box should be a selling machine
Reduce friction/risk and push higher AOV with these elements
- Price per unit to reduce price objection
- Guarantee close to CTA
- Authority or trust with payment badges
- Clearly display how much they save
- Push higher AOV through:
--- % of customers choose ..
--- better guarantee when buying more
--- pre-select or show higher quantity first
--- free shipping when buying more
--- most popular/customer favorite badges
You got to be a student of the game✍🏻
This supplement brand pulls $2M+/mo, and this landing page format crushes it for them for a reason
They understand their customer avatar so well and use the right words and emotions
Coupled with psychological levers that make sense with the sophistication and awareness level of their traffic
That's how you convert cold traffic
Not JUST by having a niCe ToP fOld
Full breakdown 👇
They even use the same flow for another one of their offers ca.happymammoth.com/pages/me…
These are the pages they run the most Meta ads to btw
You could be making 25–50% more money in ecom without even increasing your ad spend
just because you're sending traffic to the wrong funnel
I've seen it many times.
One of the most common questions I get:
“Which TYPE of landing page should I use?”
here you go👇
For those who didn't get the 49 pages doc
Grab it here: docs.google.com/document/d/1…
Ecom landing page mastery - 49 Pages Google Doc giveaway 🔥
Over the past 3 years, I've created 100s of landing pages while working with the best DTC brands out there.
This masterclass is your complete landing page guide to scaling faster and dominating with cold traffic
Inside the 40+ pages Google Doc you will find:
-Funnel Psychology Fundamentals
-The Perfect Landing Page Framework
-Direct Response Copywriting Secrets
-Crafting Offers That Print Money
-AOV Accelerator
―――
To get access
1) Like
2) Comment "Landing page"
/!\ You must be following so I can DM you.
―――
Ecom landing page mastery - 49 Pages Google Doc giveaway 🔥
Over the past 3 years, I've created 100s of landing pages while working with the best DTC brands out there.
This masterclass is your complete landing page guide to scaling faster and dominating with cold traffic
Inside the 40+ pages Google Doc you will find:
-Funnel Psychology Fundamentals
-The Perfect Landing Page Framework
-Direct Response Copywriting Secrets
-Crafting Offers That Print Money
-AOV Accelerator
―――
To get access
1) Like
2) Comment "Landing page"
/!\ You must be following so I can DM you.
―――
If you're not testing LPs like you test creatives in 2025 idk what to tell you
Forget about micro optimizations CRO B.S. like adding beautiful icons below your CTA unless you're making multiple 7 figures a month
Get high-impact pages up and running fast
Test angles/messaging, formats, offers, customer avatar specific pages
There's a blueprint and rules behind high-converting funnels.
You need to intentionally match them with the awareness level of the traffic that just clicked on your ad, and their mindset/beliefs
And turn them into customers even if they don’t care about your product or had low intent in the first place.
This video should help
Most brands struggle to stand out with standard PDPs & landers
We've seen success with advertorials especially for health/beauty
The problem is that few know how to "engineer" them for performance.
Here’s one that pulled multiple 7 figures. Copy the framework (thread)🧵
Youssef retweeted
TryBello is an ecom brand doing $25,000+ per day 🤑
Their funnel is a direct-response Masterclass.
Watch me break it down step by step
Powerful copy + dream-state imagery = wonders for your conversion rates
1. Identify your customer’s deepest desires
2. Show them why your product is the best path to achieving them
3. Make everything visually clear, scannable, and effortless to understand
I've audited so many landing pages and MOST are leaking revenue every day
They blame poor CVR on design
But 90% of the problem comes from these 3 foundational mistakes.
Fix them, and you’ll turn more traffic into sales without spending a dollar more on ads
Save this 👇
Instilling belief in your landing page is still among the most underrated ways to get better performance from cold ads
cold traffic needs to believe in your mechanism before buying
you know your product well.
your team too probably.
but for cold traffic, it's their first impression
you can’t expect them to just buy instantly
but a lot run traffic to funnels that just assume things - like the visitor’s intent, their education about the mechanism, etc
when really, you need to guide them step by step.
walk them through the stages, get those micro-commitments
especially if they’re not already product aware
and especially when you run ads that are not 5-30mins VSLs
throwing them on a PDP yelling “buy now” is rarely the best option
but when you build belief and educate them the right way before raising price objection, your landing page can perform way better
it’s one of the biggest levers to improve CVR when done properly
example here:
they use horizontal scroll with numbered images
(people are used to that from social media + it doesn’t take too much space) 👇
I'm tired of CRO bros making you believe that ONLY slapping a guarantee element below your CTA and doing "best practices" will skyrocket your CVR
I've seen brands turn from unprofitable into profitable at scale just by fixing their LP and funnels
And we worked with some of the best out there who spend 100,000+ $ / day on ads
↓
By far, the most important principle that brands neglect when it comes to landing page optimization is
"Funnel Congruency"
Your landing page is not just a "website with a checkout"
It has to be the perfect continuity of your ad (Messaging, Angle, Awareness level, Everything.)
Study your customer avatar down to the smallest detail and address every single friction point, objection, desire and mindset they have after they click on the ad
That's why you see some ulgy funnels out there absolutely killing it
It’s not luck.
And it’s not because “ugly” converts better.
They simply got the messaging, copy, and product market fit right
It's also why some brands crush it with advertorials, others with listicles, and others with optimized PDPs
It all depends on what fits their funnel and the kind of market or customer avatar their ads are pulling in.
That's what matters the most.
If you tap into multiple desires, angles and awareness levels - Use different landing pages
Few will implement on this but if you do you'll notice a massive difference











