Collectively creating non-alcoholic beverage options + healthier social spaces for adults to experience clarity, connections + community in MSP.

Minneapolis St. Paul (MSP)
Joined May 2022
Had a blast uplifting the guests by serving @thomsonandscott #NoughtyAF during a swirling snowstorm on 4.16 at Marigold + Glass House MN’s #VernalVibrations event!
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So excited for this! Yes, come #NACheers with us on Jan 20th! #AskForNA
🎉 You're Invited to our LAUNCH PARTY as we introduce our NEW Zero Proof Cocktails THIS FRIDAY! Limited tickets are available and will go fast! ⬇️ More information & TICKETS ⬇️ bit.ly/3iDODjR #LifeAtTheCoV #mocktails #dryjanuary @ZeroProofMSP @EdinaMag
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If you missed the mixing and NA conversation with @CoVEdina @ZeroProofMSP @kare11 Jan 14, catch it here: kare11.com/article/news/loca… #DryJanuary2023 #ZeroProofCollective
Tomorrow morning CōV Edina Chef, Brian Sharpe will be featured in a segment on Kare 11 Saturday! He will be talking about the new non-alcoholic cocktail program that we're offering in conjunction with Dry January. 📸 @EdinaMag #LifeAtTheCoV #dryjanuary #cheers @ZeroProofMSP
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Zero Proof Collective retweeted
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Zero Proof Collective retweeted
‘Lil podcast I did with the awesome @Hallie_Sawyer #TheAWEdLife — we talk a lot abt @modernwellco #empoweringwomen #sobriety at 8 yrs + transformation at age 5.0. #SoberNotSomber halliesawyer.com/podcast/jen…
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So excited to see this elevated coverage on the #nonalcoholic beverages scene in ##MSP! — by @WinterKeefer5 — with @abvtechnologyNA @FINNEGANS @HairlessDogNA Marigold, Tres Leches
"People want the same flavors and perceptions that fully alcoholic fermented beverages have – they just don’t want the ethanol part." Minnesota businesses answer the call for nonalcoholic drink options. tcbmag.com/minnesota-busines…
No excuses this holiday gift-giving season, Corporate America. Gift your employees and clients with inclusive nonalcoholic gifts 🎁 #GiftNA #bestholidaygifts
Best gift for sober curious friends would be @drinkghia cocktail box
We know we’re here at this moment in our country, still asking: What is the safe amount of alcohol I can consume? How about stories on what else we can be doing if we’re not drinking alcohol? @CNN
We are still asking outdated Q’s like: How much can I have? How do I moderate? Obvi GTK, but comes from a restrictive, deprivation mindset. How abt: What would my life be like without alcohol at all? #SoberNotSomber @CNN cnn.com/videos/health/2022/1…
Zero Proof Collective retweeted
Let’s add… Have a non-alcoholic cocktail or beverage with your sober friend, because their beverage is amazing, thoughtfully crafted + you’re actually curious about what they’re drinking! #SoberNotSomber #TEDTalk @TEDx @TEDxEdina @washingtonpost washingtonpost.com/wellness/…
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ZPC cofounder @jengilhoi went to the red carpet on 10.29.22 via @TEDxEdina for all those who want elevated options in our social spaces for those who choose not to drink for whatever reason. #tedtalks @TEDTalks #SoberNotSomber #AskForNA
How did we get here? Across America alcohol is glamorized, fully present, and paired with every activity imaginable. “This is a bar in a bookstore… just in case you feel the need to pair alcohol with reading.” @TEDxEdina @TEDTalks
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Give this a listen on a few relevant fronts from #THC beverages to @TEDxEdina coming up 10.29: @wccoradio with @jasonderusha (filling in for Adam and Jordana)
Great convo all around — @surlybrewing on #THC with their #TakeFive and how legalizing it seems to make it ok to try; and @TEDxEdina preview on 10.29 day of ideas worth spreading (including my talk on evolving drinking culture). #SoberNotSomber #AskForNA — with @ZeroProofMSP
Zero Proof Collective retweeted
So exciting! Eager to take to the red carpet!! @TEDxEdina #Tedtalk #SoberNotSomber: An Enlightening Way to Evolve Drinking Culture
TEDx Edina is right around the corner on 10/29‼️ 11 amazing speakers are ready to inspire by sharing their innovative ideas - don’t miss out ➡️get your tickets now at tedxedina.com/ 👏👏
Zero Proof Collective retweeted
Excited to have this Q+A with @JJGardner9 @HBFadvocacy during #SoberOctober! e2.hazeldenbettyford.org/web…
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We’ll be serving up 3 #NACocktails: Awaken, Out of the Shadows, and Full Volume plus a cold brew by Wild Grind Coffee (@WildMindAles’ ☕️ shop): Wake Up Call … see how we aligned those with #recovery and #soberlifstyle there? #shatterthestigma
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…and 2/2: Is the pressure to drink in America so great that sober adults need to appear as though they’re having a “real” cocktail in a social situation? We’d say yes. And agree with your point that there’s something much deeper going on if that is true.
So incredibly thorough @boozecolumnist! Landing right now: 1/2: Wine, beer, spirits industry a bit frenzied with pleas to their insider communities to push the idea/ research moderate drinking is healthy lest “drinking will be as much anathema as cigarette smoking” #tippingpoint
Read: alcohol abuse/ excessive drinking as common underlying cause of problematic and devastating social issues. $8B Not very glamorous #bigalcohol
Minnesotans run up an annual tab of nearly $8 billion in costs associated with excess drinking, according to a study published this week by researchers from the Minnesota Department of Health. startribune.com/huge-liquor-…
Yes — more of this! Bring the show to #MSP! 👏
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