Official Zimbabwe Tourism Authority page regulating the tourism industry & promoting the destination. Follow @TourismZimbabwe, @ZimBho_Official & @MeetInZim.
Harare, Zimbabwe
Joined August 2015
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Improved Air Connectivity remains a critical driver of Tourism Growth, International Market Access and Destination Competitiveness. Zimbabwe participated at Routes World 2026 in Frankfurt, Germany, using the global route-development platform to engage Airlines, Aviation and Tourism Stakeholders on opportunities to strengthen Air links and expand access to its diverse Tourism Attractions. The participation highlighted the strategic relationship between Airline network development and Destination Marketing, recognising that improved flight access can influence Tourist choice, stimulate demand and position Zimbabwe more competitively in the Global Tourism Market.
Beyond Destination Promotion, the engagements provided an opportunity to explore how stronger Airline Partnerships and viable new routes could translate into increased Tourist Arrivals, higher Tourist Spending and greater Investment across the Tourism and Hospitality value chain. With global Air traffic projected to grow by 2.1% in 2026, Zimbabwe’s participation underscored the importance of aligning Tourism Demand with Aviation Planning to unlock new Source Markets, improve Airport Utilisation, create Employment and advance Sustainable Tourism-led Economic Growth.
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Highlights from the ZimBho October Purple Bloom and Pink Ribbons: Race in Colour, held at Borrowdale Racecourse in Harare.
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The Transformative Leadership of His Excellency The President of the Republic of Zimbabwe, Cde. Dr. E. D. Mnangagwa, through Vision 2030 continues to guide the Tourism Sector’s pursuit of economic transformation, resilience and sustainable growth despite the impact of illegal sanctions. Through Soft Diplomacy, International Relations, Strategic partnerships and Regional Integration, the Ministry of Tourism and Hospitality Industry remains committed to strengthening Zimbabwe’s global relations, deepening Regional Tourism cooperation and maximising the sector’s contribution to National Economic Transformation.
At the 2026 SADC Anti-Sanctions Commemorations in Bindura, held under the theme “Leveraging Regional Integration and Global Partnerships for Economic Transformation Beyond Illegal Sanctions,” the Permanent Secretary for Tourism and Hospitality Industry Dr Takaruza Munyanyiwa, represented the Ministry, which also mounted an exhibition showcasing the sector’s contribution to Economic Development and Regional Cooperation. The initiative further demonstrated the role of Cultural Diplomacy in celebrating shared African identity, strengthening relations with fellow African countries, fostering people-to-people connections and promoting Cultural exchanges and Tourism experiences that showcase the continent’s rich and diverse heritage.
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Zimbabwe Tourism Authority retweeted
See you this Saturday, 24 October 2026, at Borrowdale Racecourse for the ZimBho Purple Bloom, Pink Ribbons: Race in Colour! Enjoy thrilling horse racing and live performances by Jah Prayzah, Feli Nandi, Victor Kunonga and Shami Tuku, all in support of CancerServe. Don’t miss this exciting blend of Sport, Fashion, Music and Tourism!
Dress Code: Purple & Pink
US$25 – Diamond Enclosure
US$100 – VVIP
Purchase tickets at: SahwiGate
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The Ministry of Tourism and Hospitality Industry, the Zimbabwe Tourism Authority Board, Management and Staff, together with the Mosi-oa-Tunya Development Company (Private) Limited Board, Management and Staff, proudly join the Nation in congratulating His Excellency, The President of the Republic of Zimbabwe Cde. Dr. Emmerson Dambudzo Mnangagwa, on assuming the Chairmanship of the Common Market for Eastern and Southern Africa (COMESA).
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This Saturday, 24 October 2026, experience the colourful fusion of Sports Tourism, Music, Fashion and Philanthropy at the inaugural ZimBho Purple Bloom, Pink Ribbons: Race in Colour, at Borrowdale Racecourse in Harare! Celebrate the Jacaranda Season with thrilling horse racing, electrifying performances by Jah Prayzah, Feli Nandi, Victor Kunonga and Shami Tuku, while supporting Cancerserve in the fight against cancer. Dress in your finest purple and pink and be part of an unforgettable experience! Diamond Enclosure tickets are US$25 and VVIP tickets US$100, available via SahwiGate. Come #ExperienceZimbabwe, where Sport, Culture and Entertainment create memorable experiences!
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Zimbabwe Tourism Authority retweeted
One COMESA, One Africa, One People, One Culture, One Family! The COMESA Tourism and Cultural Night at Heritage Village in Harare showcased the power of Tourism and Cultural Diplomacy in advancing Regional Integration. Convened within the programme of the 25th COMESA Heads of State and Government Summit, running from 19–22 October 2026 under the theme “One Market, One Future: Advancing Inclusive Industrialisation, Investment and Regional Integration in COMESA,” the event saw Minister of Tourism and Hospitality Industry Hon Barbara Rwodzi call on Member States to leverage their shared natural wonders, wildlife and cultural heritage to promote cross-border travel and jointly market Africa. Emphasising the spirit of “Zimbabwe is a Friend to All and an Enemy to None,” the Minister rallied African nations around One Africa, One Love, highlighting the Kavango-Zambezi Transfrontier Conservation Area (KAZA), linking Zimbabwe, Zambia, Botswana, Namibia and Angola, as a model for regional cooperation and Tourism as a natural export capable of generating economic opportunities.
COMESA Secretary-General Her Excellency Chileshe Mpundu Kapwepwe called for stronger Tourism linkages between destinations, businesses and markets, while Guest of Honour, Minister of Foreign Affairs and International Trade Hon Prof Dr Amon Murwira, highlighted Cultural connections as foundations for Tourism, Trade and Investment. Delegates celebrated Zimbabwe’s culinary heritage and the continent’s cultural diversity, reinforcing the complementary role of MICE and Gastronomy Tourism in enriching destination experiences. Zimbabwe recorded approximately 1.78 million Tourist arrivals and US$1.3 billion in Tourism receipts in 2025, representing 10% growth in both indicators, while Domestic Tourism trips rose 27% to 6.4 million in the first half of 2026. These gains underscore Tourism’s capacity to drive economic growth and employment, strengthening the case for joint destination marketing, investment and easier cross-border movement to position Zimbabwe: A World of Wonders within a more connected African Tourism economy.
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Moments from Sir Jim Ratcliffe, co-owner of Manchester United, as he enjoys the beauty and exceptional offerings of Destination Zimbabwe.
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Destination Zimbabwe is delighted to welcome Sir Jim Ratcliffe, co-owner of Manchester United, who is in the country enjoying our offerings. Thank you for spending time in our beautiful destination, Sir Jim.
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Golfing beyond the greens, Zimbabwe is expanding its Tourism offering and driving economic growth towards Vision 2030! The second edition of the Traverze Travel Charity Golf Day showcased the growing potential of Sports Tourism to attract Tourists, generate expenditure on Accommodation, Restaurants and leisure, while creating opportunities for investment, business networking and employment. The Minister of Tourism and Hospitality Industry Hon Barbara Rwodzi, represented by Permanent Secretary Dr Takaruza Munyanyiwa officiated at the Prize-Giving Ceremony, highlighting Golf as a strategic Tourism product that advances the Heritage-Based Economy Agenda.
Beyond destination promotion, the event highlighted the social value of Tourism through the Zodwa Mkandla Foundation’s donation of wheelchairs to people with mobility challenges, underscoring the importance of Accessible and Inclusive Tourism. By bringing together Sport, Philanthropy and the Private Sector, the initiative demonstrated how Tourism-related events can promote social responsibility while contributing to community well-being.
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To all our valued tourism operators, please be advised that effective October 1, 2026, the Zimbabwe Tourism Authority (ZTA) has officially transitioned to issuing electronic licenses in place of physical certificates. Kindly note that all licensing rules and regulations remain unchanged, and all existing physical licenses will remain valid until their scheduled date of expiration. The ZTA maintains a zero-tolerance policy toward fraudulent activity, and any unauthorized use or alteration of licenses is strictly prohibited and subject to legal prosecution. For further information or assistance, please contact our Head Office at 08677005945, email us at [email protected], or reach out to your nearest ZTA regional office.
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Zimbabwe Tourism Authority retweeted
The Culture and Heritage Cluster continues to champion Gastronomy Tourism, delighting taste buds while showcasing Zimbabwe’s rich Culinary Heritage. The Africa Skills Week Dinner, hosted at Heritage Village, provided a platform for delegates to savour an authentic Zimbabwean culinary experience featuring mouthwatering traditional dishes and exquisite beverages.The showcase highlights how Gastronomy Tourism complements MICE Tourism by enriching business events with authentic cultural experiences, while positioning Destination Zimbabwe as an attractive destination for Meetings, Incentives, Conferences and Exhibitions.
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Every journey through Zimbabwe tells a story of wonder, adventure and cultural discovery, creating lasting memories that touch the hearts of International Tourists and inspire a deeper appreciation of the destination. Welcomed with warm hospitality, the Belaya Rus Delegation, led by Volha Chamadanava, is undertaking a two-day exploration of the iconic Tourism hub of Victoria Falls, beginning with an immersive wildlife experience in Chamabondo National Park, followed by a visit to the Victoria Falls World Heritage Site, a sunset cruise on the mighty Zambezi River and an evening celebrating Zimbabwean Gastronomy and Culture at The Boma. This blend of Nature, Adventure and Authentic Cultural experiences showcases the diversity of Zimbabwe’s Tourism offering, strengthens its competitiveness on the global Tourism market and reinforces its position as a destination of choice, while creating opportunities for economic growth and advancing the country’s Vision 2030 aspirations.
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Gonarezhou National Park stands as one of Africa's most breathtaking wilderness areas, offering raw and untouched landscapes for the adventurous traveler. From the striking red sandstone cliffs of the Chilojo Cliffs to the meandering waters of the Runde and Save rivers, this remote sanctuary delivers an authentic African safari experience.
Plan your next journey to witness incredible wildlife, towering baobab trees, and true solitude in the heart of Zimbabwe.
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From Sporting Arenas to Cultural Stages, Zimbabwe continues to harness its Talent, Creativity and Heritage to diversify its Tourism offering and drive Economic growth. The Minister of Tourism and Hospitality Industry Hon Barbara Rwodzi, represented by Deputy Minister Hon Tongai Mafidi Mnangagwa and accompanied by Permanent Secretary Dr Takaruza Munyanyiwa, underscored this potential at the Sport and Arts Tourism Reception during the KUZANA Sport and Creative Economy Expo in Bulawayo. She highlighted the value of integrating Sport, Creative Arts and Tourism in advancing Vision 2030, as Domestic Tourism trips increased by 27% to 6.4 million in the first half of 2026. Music, Dance, Film, Crafts and Culinary Arts also provide International Tourists with authentic cultural experiences that distinguish Zimbabwe as a destination.
Minister Rwodzi called for a comprehensive Sports and Arts Tourism Calendar and Investment in infrastructure that serves both Athletes and Tourists. The recently held Sanganai/Hlanganani Sports Tourism Carnival in Masvingo demonstrated how Sporting events can encourage destination exploration and generate income for communities. She urged stakeholders to position Sport and Creative Arts as viable Tourism Investment opportunities that create employment and strengthen Zimbabwe’s global competitiveness in line with NDS2 and Vision 2030.
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