Marketing & Technology Amazon Ads Automation from somebody that worked on 200 brands to identify true incremental marketing spend: https://teapawt.net/t.co/zcOnXHhg4t
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Carousels explain why sponsored products generate massive impressions on detail pages. By showcasing up to seven products at once, they dominate visibility. Keep an eye on new formats like video placements appearing in niche categories. #Ecommerce #AmazonAds
When bidding on generic ad terms, what you bid is often what you pay. This is because competition is high. For branded terms, the 'spread' (difference between bid and cost) can be much larger. #AdBidding #DigitalMarketing
Generic Amazon product listings face intense competition and high PPC costs. Branded listings, however, offer a different dynamic with more spread-out bidding and significantly lower costs for top-of-search placement. #AmazonFBA #EcommerceTips
Generic ad campaigns are far too expensive. After analyzing brands across countries, we confirmed top-of-search ads consistently cost less than product detail page ads. It's time to optimize your ad spend. #AdSpend #MarketingTips
Did you know search ads can have high click share even when they're cheap? We analyzed the bid vs. actual CPC (the 'spread') in retail media to uncover these insights. #RetailMedia #AdTech
Amazon's auction algorithm prioritizes relevancy alongside your bid. It's not just about how much you offer, but how relevant your product is. #AmazonAds #MarketingStrategy #AmazonAds #MarketingStrategy
Brand defense budget isn't for top-of-search; it's for rest-of-search and product pages. If branded campaigns lack incrementality, optimize there. Don't overspend on top-of-search brand defense. #AmazonSEO #EcomTips
Bidding on Amazon ads? On generic terms, you often pay close to what you bid (95%). For top-of-search generic terms, it's even lower (83%) due to high competition driving up bids for everyone. #AmazonAds #PPC
Raising your bid for top of search on Amazon doesn't automatically increase your CPC. If you bid €3 and pay €0.30, bidding €3.10 or €3.20 won't make you pay €0.40. Learn more about auction mechanics in our FTC vs. Amazon video. #AmazonAds #BiddingStrategy
Low click-through rates mean low relevancy, which leads to paying a premium for ads. Optimize your relevancy to secure better auction placements and lower CPCs. #AdOptimization #MarketingTips
Think product page ads are all the same? Think again. Carousels below products have sub-1% CTR. Your click-through rate might only be double, or even just equal to competitors, because customers are still exploring. #AmazonAds #EcommerceTips
Top of Search offers a relevancy advantage on branded terms, leading to higher click-through rates and lower costs. Turn this insight into action: leverage your branded terms for better bidding. #SEO #DigitalMarketing
Amazon's auction algorithm prioritizes relevancy alongside your bid. Click-through rate is a key input for this relevancy score. High CTR on branded terms means your ad is highly relevant, influencing its placement. #AmazonAds #MarketingStrategy
Top of search modifiers aren't always needed for branded campaigns or brand defense. It's surprisingly cheap to defend your brand there; bids can increase without significant CPC rises, unlike product pages. #SEOtips #BrandProtection
Top of search CPCs are cheapest on your own branded terms, contrary to generic campaigns. Product detail pages are the most expensive. This counterintuitive finding impacts ad strategy. #AmazonAds #MarketingTips