youtube.com/watch?v=euK9To49…
I think this is the first time i've been on a podcast where the hosts were incredibly deep in the weeds of running a modern digitally native brand.
It was a real pleasure, a great conversation and I learned a lot, so hopefully it will be a valuable listen.
Thanks @AaronOrendorff for having me
Consumer retention often gets a bad wrap, i'm often surprised by how well the long tail holds up, this is our first ever two cohorts in Pilot.
Feels like the advent of web analytics is an under attributed driver of the decline of mainstream business journalism.
Replying to @simonkubica
I’m sure there are better ways to share this.
Do I know anyone that can intro me to @ddroga?
I have a feeling we would get along.
This is nicely articulated. You needy hype oriented stuff for Instagram and then basics for consistency. In Australia the Messina marketing model.
The great modern Australian business battle is the frozen drinks category. 7-Eleven protecting the Slurpee brand going full Messina on flavour innovation, Maccas trying to nuke the category at $1, and Hungry Jack's kinda doing both? Truly a great time to be a child or a junkee.
Pretty funny that our athletes won't cop sponsorship from fossil fuel companies but this is all good.
Thanks Google, when thinking about who to turn to for advice in times of complex volatility and organisational trade-offs, I definitely want to hear from the worlds largest monopoly.






















