SVP International & Hims&Hers

Joined November 2015
youtube.com/watch?v=euK9To49… I think this is the first time i've been on a podcast where the hosts were incredibly deep in the weeds of running a modern digitally native brand. It was a real pleasure, a great conversation and I learned a lot, so hopefully it will be a valuable listen. Thanks @AaronOrendorff for having me
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Replying to @amasad
@amasad Manus bidding into your brand in Australia with your company name in the ad. Google will block this if you register it with them and this would cause heaps of bleed.
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Consumer retention often gets a bad wrap, i'm often surprised by how well the long tail holds up, this is our first ever two cohorts in Pilot.
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This is perfect casting & art direction for the world’s most cursed course.
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Feels like the advent of web analytics is an under attributed driver of the decline of mainstream business journalism.
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FoUnDeR MoDe
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An image perfectly designed to turn my brain to liquid.
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Replying to @simonkubica
I’m sure there are better ways to share this.
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I'd really prefer it if our CPO came through Twitter
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Do I know anyone that can intro me to @ddroga? I have a feeling we would get along.
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This is nicely articulated. You needy hype oriented stuff for Instagram and then basics for consistency. In Australia the Messina marketing model.
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Anyway, maybe ChatGPT wrote this.
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The great modern Australian business battle is the frozen drinks category. 7-Eleven protecting the Slurpee brand going full Messina on flavour innovation, Maccas trying to nuke the category at $1, and Hungry Jack's kinda doing both? Truly a great time to be a child or a junkee.
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Pretty funny that our athletes won't cop sponsorship from fossil fuel companies but this is all good.
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Thanks Google, when thinking about who to turn to for advice in times of complex volatility and organisational trade-offs, I definitely want to hear from the worlds largest monopoly.
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A truly cursed headline.
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