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👋 Hi, I’m Xavier
Been a while so I wanted to reintroduce myself…
I stopped posting on X 524 days ago to go work with Hormozi
Since then I closed over 8.6 mil, led the in person sales team and helped build a new onboarding department from scratch
How I got here?
At 19 I decided to move across the country to FL by myself instead of going to college. I had 4k in savings, no job, and no help from my parents
After getting into credit card debt to stay afloat, I finally landed my first remote sales job after cold dming every online creator that I knew
At 20 I moved back to TX and got into debt because I stayed on an offer for too long that was going under
I spent my last 2k to get into another sales program with hopes to build a relationship with the owner and get placed on a solid offer
I trained my ass off for 3 months until I was given the opportunity to be Ben Baders first closer on Aritsan lab
Ben changed my life. He believed in me, and over the next 6 months we hit our first 6 fig month and built one of the best info products out there
Because of him I was able to clear all my debt, make a ton of connections in the space, and start my own sales agency.
In April 2025, I saw a post to go work at ACQ, so I applied.
A week later they flew me out to Vegas and two weeks after that I packed my truck to go work at Acquisition .com
The next few months were violent. 5:30 am sales calls. 80+ hour work weeks. Completely ignorant to anything that didn’t wear the ACQ logo
6 months in I started to get worn out. Energy dipped, I was bottom of the leaderboard, and fomo built from my friends in info… I almost got fired
Instead of giving up, I doubled down. The result?
3 promos in 6 mos.
Present day, I have built many sales processes, got to be a part of the $106 mil world record book launch, taken thousands of sales calls, consulted hundreds of businesses, and led multiple teams
Outside of work you’ll find me:
- playing sports and working out with my friends
- Attempting to try every restaurant on the Vegas Strip
- Building my next start up
- Learning a new skill/hobby that interests me
Now I’m back to share everything I’ve learned about sales, marketing, business, and creating a life you love waking up to in the morning
If any of that interests you, welcome to my corner of the internet 🤝
New method that will help us go to 1 mil/mo:
Using a moonshot meter
Every decision that we make gets filtered on a meter of how much it increases the likelihood we hit our big goal.
>does me moving to NY and 5xing my expenses increase the likelihood chance I hit my target? Yes? Done.
>does me making content help? Yes? First videos scripted and scheduled.
>does me saying yes to clients that are out of scope but will pay well help? No ? Oh fucking well
>does me hiring people with 6 fig salaries help? Yes? Papers sent.
We will do what is required. That is why we will win.
Couldnt agree more. The moat between good vs bad agency operators has grown a ton bc of ai. Cant automate shitty ops.
Good agencies are going to rip. bad ones getting cooked
We turned down 90k worth of new business this week.
This hurt like shit. But I feel better knowing that’s why most agencies fail and we will not.
When you’re going from 0-1 you get conditioned to say yes to everything. We did that well.
But - going from 1-n, is about saying yes to the right things. Which clients pay us the most? Which services can we productize the best? Who is the least headache to work with?
We have each of those answers clearly defined and if someone doesn’t fit into the scope we need them to, the answer is no.
Glad we learned this early.
If you struggle to make money, there is a high likelihood that you’re just not that good at what you do
I reject the idea that suffering is needed to win.
The seasons when I worked the hardest were some of the most fun/fulfilling bc I knew it was aligned w my goals
The suffering came when I worked that hard for something I wasn’t sure I wanted
Why am I bullish we will hit 500k/mo within 1yr in one of hardest models to scale?
Bc I ONLY solve problems in the biz that create the next problem I want
Ex w our biz: I know the highest leverage constraint i can solve long term is to have a consistent way to recruit + train amazing talent
In order to get to that constraint, I need to have a clear definition of what good looks like to train + know where to find the talent
To know what good looks like we have to do it ourselves and prove the results. Then document everything meticulously
Etc etc.
It’s as if you were solving a 10k piece puzzle with a reference pic. It still might take a while, but at least I can reverse engineer based off what it’s supposed to look like. Would be MUCH harder if i didn’t know the end result
We are violently chasing this constraint down. That’s why we will win.
Know the problem you are chasing. Make sure every other one you solve gets you closer to the King Kong
Being in Miami reminded me that money is not everything
Idgaf how much you made this month from shilling illegal products. You’re a dork and a loser that is wasting your talents
POV: your laptop is slaving away while you drink a peanut butter smoothie and talk to your friend
What a time to be alive
I spent the last 9 days in Miami with my cofounder to work on the business
In 9 days we:
> built a new business from scratch on top of the first one we already did 124k contracted in 8 days
> contracted another 165k in new cash for the new business
> discovered that men got BBLs??
> crossed 135k in cash collected for 1.5 mos in business
> created an entire crm + fulfillment workflow
> signed a huge brand who’s product I use every day
> created a new funnel
> met new friends and got much better at padel
> Ripped my first podcast
> Ate 36 ribeye tacos
> saw some old friends I haven’t seen in years
Moonshots only
Xavier 🦄 retweeted
I have never been so locked in and fired up to work on the business.
Barely promoting it. Overwhelmed with demand. Signing the best clients in the game.
Went from $0 to $124k in 8 days. On pace for much more.
The past 5 years of apprenticing under the top entrepreneurs so I could gain the specific knowledge to get to where I am today is all paying off.
I still have much to learn about the world.
I am the best damn social media copywriter in the game.
Fun dichotomy.
YOU CAN JUST DO THINGS
Was a pleasure 🤝
Back on the grind with
@Jayyanginspires @_basedxavier_
Their tagline:
You can just do things
so do them.
And you can work with the best
so get in those rooms, pitch publicly, and make it happen.
Client selection is everything. Whether you’re an agency, info product, etc you have to be stringent about the people you let buy your services
Better clients = better results for them, more $ for you and less headache
Hot take: I don't think I can blow up *anyone's personal brand.
I think I'm pretty freakin great at what I do. But the most important decision I've made is WHO I work with.
What I've noticed about my top clients:
- Genuinely has a cool story
- Introspective, intentional, thinks about why they do what they do
- An expert, has useful frameworks
- Can speak clearly and eloquently
- Not unnattractive
- Is cooler offline than online
- Coachable, open to feedback
- Thinks long-term, understands brand is a multi-year play
- Quick to implement & take action
Hot take: Winners win. If you're not a winner, I don't want to work with you.
Traveling is a skill. Plz help me understand why solo men get to the airport hours before domestic flights
Today I got to airport at 9:58. Through security by 10:06. At my gate by 10:11. Board in 10 minutes. Waiting is for normies
I’ve been doom scrolling the last few days (for research purposes ofc) and have formed a strong opinion that with content, AI should only be used to
1. Increase distribution
2. Edit
3. Ideate
And NOTHING ELSE
Every piece of content I watch feels like its ai slop. The only ones that make me feel any type of way are either authentic yapping, emotional storytelling, or extremely retarted, yet entertaining videos
Humans were meant to create. The creators who remember that will be the ones everyone clings to, to feel human in a world of 1s and 0s
Two years ago my mom came to visit me and I was proud bc I could afford to take her to a nice dinner
This weekend I flew her to Vegas for her bday, went to a show, took her shopping, had many nice meals, and she didn’t pay a single cent
Being able to take care of ppl that used to take care of me has brought me more happiness than seeing my bank acct increase, skills get better, or getting my dream apartment.
And as thankful as I am to be able to do this, I still have a burning hatred for the fact that I can’t get her her dream watch or car yet.
There is much to be done













