
gtm 𖦹 | (ex gtm @framer, ex head of sales @wearetonik)
Joined February 2023
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career update: after almost 2 years this week I wrapped up my time in gtm at @framer
so grateful for the team and the incredible community of startups, agencies and freelancers I got to build with
next move coming soon. meanwhile, if you ever need a designer or agency who actually slaps, DM me - I have elite recs!!!
Been almost a week since we shipped Agents, so I asked folks in our community what they're actually using it for.
Most commonly mentioned - CMS work!
Bulk-creating and updating entries, uploading a pile of logos, building out whole structures from one prompt. The kind of stuff nobody wants to do one by one.
After that it was a mix of:
- small tedious fixes (breakpoint resizing, preloaders, style fixes across headers, alt tags)
- making one page responsive by hand, then letting the agent repeat it everywhere else
- editing a bunch of components at once
- way less app-switching and copy-pasting
Basically: the boring stuff got fast, so you can spend more time on the creative things and that's a big win!
speaking of creative, did you know dieantwoord.com/ was built on @framer?
Framer 3.0. Tomorrow. youtube.com/watch?v=j4WW4bwW…
ellie retweeted
We’ve been heads-down for a long time, working on an all-new, completely redesigned Framer. I’m very proud of how it turned out. Framer 3.0 is coming soon.
Two more changes based on your feedback about editor pricing:
🖱️ Editors are now $20/mo on all plans (down from $40 on Pro & Scale).
✍🏽 We’re introducing a new content editor role for $10/mo. Perfect for editing content in your CMS, Localization, and through On-Page Editing.
GTM and our partner programs @framer are growing strong, and with the growing number of partners, we're still figuring out how to make onboarding bring the most value to them
(aaaaand the beauty of GTM is constant testing, learning and iterating, iykyk)
When a new agency or studio joins our partner program, the first thing we do is figure out where they actually are in their Framer proficiency today.
Quite new to Framer? We start with a training call, walk through the fundamentals, and help them gain the confidence to close and build their first couple of Framer projects.
From there, it depends on the team, but it can look like:
→ Lunch & learns diving deep into the CMS, interactions, or their specific use cases
→ Being matched with a Framer Expert for the first build → A shared Slack channel with our product specialists to handle blockers mid-build
→ Custom follow-ups - does the partner need a technical deep dive, or a session with our sales team on positioning and pricing?
The goal is always the same: get the partner comfortable delivering for their clients, big and small.
The format is the variable and a work in progress!
We get ~100 @framer experts applications every week.
The acceptance criteria are simple: submit a portfolio link + one solid client project you built from scratch. Show us work that you're proud of.
You'd be surprised how many applications still get rejected for the same reasons:
❌ linking a personal X profile or Instagram instead of a portfolio
❌ submitting a template project
❌ no real client work - just personal experiments
❌ unfinished sites - broken links, blank pages, not responsive
If your work is good, don't let an unfinished application be the reason you don't get in!
dirtverse.co/ rlly cool (and built on @framer ofc)












