@_juancmac

director of analysis @EquisResearch and adjunct at @uscprice

 Los Angeles
priceschool.usc.edu/faculty/directory/juan-machado/
Joined November 2023
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11Media
How did Lula win the runoff? Part 2 🧵 Women shifted toward Lula and accounted for the net fall in abstention. A closer look by sex, age and schooling, using @shirokuriwaki & @CoryMcCartan’s ecological-inference method for ballot boxes, the most detailed level available.
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Those with at most some primary school are Lula’s base: 60.6% → 62.6% (+2.0), and their turnout rose 5.6%. The real shift came from those with primary-to-secondary schooling: 46.2% → 49.9% (+3.7). College-educated: +1.2.
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Method: ecological inference (the seine R package) on ~150k ballot-box sections, with one joint model for both rounds. Groups come from TSE’s voter profile for each section. Controls: the polling place’s composition, location and 2022 vote, plus state and census data.
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Women already leaned Lula in round 1 (55.7% of the two-way vote vs 41.6% for men) and moved further in the runoff: 59.5% (+3.8). Men: +0.9. They also drove the entire drop in abstention: women’s turnout rose ~4 pts (80% → 84%); men’s barely changed (78.3% → 77.8%).
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How did Lula win the runoff? By winning over those who didn’t vote for him in round 1. His biggest gains came in places with more women, more white voters and more evangelicals. 🧵
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More evangelical zones swung further toward Lula, despite smaller increases in ballots cast in those areas. The swing remains positive after demographic controls.
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Methods: TSE results + IBGE demographics. Swing = change in Lula’s share of the Lula–Flávio vote. Ballot growth = runoff ballots ÷ first-round ballots.
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Juan Machado retweeted
Carlos Odio@carlosodioOct 22
Here's where Latino polling stands in October: most estimates land above 2024. But there is disagreement over whether Dem support will fall in the 2020/2022 vs. 2016/2018 tiers. @EquisResearch pegs support around '20 right now (due largely to recall weight).
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Juan Machado retweeted
Project 270
@Project270HQOct 14
We surveyed registered voters across 7 of the states that will decide 2028 — AZ, GA, MI, NC, NV, PA, WI. In partnership with Impact Research, Equis Research, and HIT Strategies. First look on @MSNOWNews👇 Full data dropping soon. ms.now/news/democrats-feel-g…

Democrats feel good about November. The 2028 map is another story.

An inaugural survey released by Project 270 reveals a divided electorate and a party struggling to reconnect with voters who have soured on Trump but remain unconvinced by Democrats.

ms.now
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Juan Machado retweeted
Carlos Odio@carlosodioOct 8
A contribution to the weighting discourse: Equis weights to 2024 vote. What happens if you don’t? @_juancmac @mjavierrod show the impact of several likely voter schemes in a recent sample of TX Hispanics— with and without recall. Without recall, the estimates go to Jupiter.
Maria Di Franco Quiñonez@mariadfqOct 8
NEW: Hispanic voters in TX broke for Trump in 2024. In our most recent @equisresearch poll, they've swung all the way back to 2018 levels, landing at 63% for @TeamTalaricoHQ & 64% for @GinaHinojosaTX (in 2-way/undecideds allocated proportionally). tinyurl.com/equistxpoll

Equis/254 Labs Texas Poll: Latino Voters | Equis Research

weareequis.us
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Juan Machado retweeted
Carlos Odio@carlosodioAug 13
Most of Trump’s Hispanic gains came from vote-switching. But nearly 9/10 of those switchers wouldn't fit the campaign criteria for a persuasion target. What we saw in 2024, and why more people should be talking about the Steitz Voter...
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Juan Machado retweeted
Carlos Odio@carlosodioJul 28
Equis never released a 2024 post-mortem. We came to realize we needed to wrap our minds around an era, not an election. Out of that comes The New Dynamic, a project from me & @RachelMStein1 to look at Latino voters (and the broader electorate) with fresh eyes.
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Juan Machado retweeted
Carlos Odio@carlosodioJul 13
In the NYT today talking about the midterms alongside some smart ppl. Data, to us at @EquisResearch, is about perspective, not prophecy. Here you get a little of both. Surprised to find myself more bullish for Dems than others!
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Juan Machado retweeted
Carlos Odio@carlosodio4 Nov 2025
NJ election is the first real measure of Latino support since last year. A test of whether the Trump discontent in polls is re-shaping behavior heading into '26: will Sherrill come in closer to '21 or '24 in Hispanic bellwethers? Here are cities to watch. Note '24 vs. prior.
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New from @EquisResearch 🧵 About a quarter of Latinos who supported Trump in 2024 either express disappointment in him (19%) or regret their vote (8%). And, there continue to be signs of defection from GOP: 11% of Trump voters say they plan to support a Democrat in 2026.
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"Folks who were telling us they were set on voting for a Republican... moved away from the Republican camp and into this neither/undecided bucket. So, [there is] movement away from Republicans, but not quite yet towards Democrats" npr.org/2025/08/13/nx-s1-549…

High prices and health care costs may turn Latino voters away from Republicans in 2026

Latino voters helped deliver the White House to President Trump in the last election. Many of them already say they won't vote for Republicans next year, but they aren't yet turning to Democrats.

npr.org
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🚨 NEW @EquisResearch poll out today covering the latest from Latinos on Trump and the economy. Check out the full public memo here: weareequis.us/research/2025-…

July 2025 Poll on Latinos, Trump and the Economy | Equis Research

This memo summarizes key findings from a national poll of 1,614 registered Hispanic voters, conducted with Data for Progress from July 7 to 17, 2025. This poll has a margin of error of ± 2 pp.

weareequis.us
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