Michael Cole

Whop has raised $200M in Series D funding at a $5.1B valuation, backed by @sequoia and @shopify. It really feels like we are barely touching the tip of the iceberg in a market larger than anyone can imagine. We first launched Whop as a better way for us to sell sneaker bots, one of the most niche types of desktop software out there. Total TAM? Probably $20,000 per day. Who cares, tiny market. But, what people discounted is the idea that there were actually 70,000 other markets exactly like that one. Beyond the investment itself, I am especially excited to welcome legendary silicon valley investor @dougleone to our board of directors. Doug and the sequoia team are nothing but a brilliant, resourceful, and principled group of people. My co-founder Cameron and I started building on Shopify when we were 13 years old. Shopify is one of the most impactful all-in-one cloud ecosystems ever created; @tobi has pioneered modern entrepreneurship the way we know it and we are thrilled to have him in our corner. We have a tenet at Whop to be the dumbest in the room and I am very grateful that this has recently become a lot easier. We are focused on markets, scale economies, and progressive media. If that is up your alley, please message me directly. The $200M raised will support our expansion as we build economic infrastructure for the next century, continuing on our mission of delivering everyone an income.