Regina Gerbeaux (@_rpgbx) header
Regina Gerbeaux (@_rpgbx) profile picture

Exec coach, operator, & helper. Helping leaders become more self-aware. - 1st CoS to Matt Mochary, COO of Mochary Method, and Head of Ops @ On Deck

PNW
Joined June 2019
Photo by Regina Gerbeaux (@_rpgbx)Photo by Regina Gerbeaux (@_rpgbx)Photo by Regina Gerbeaux (@_rpgbx)Photo by Regina Gerbeaux (@_rpgbx)Photo by Regina Gerbeaux (@_rpgbx)Photo by Regina Gerbeaux (@_rpgbx)Photo by Regina Gerbeaux (@_rpgbx)Photo by Regina Gerbeaux (@_rpgbx)Photo by Regina Gerbeaux (@_rpgbx)Photo by Regina Gerbeaux (@_rpgbx)
"Our biggest customer just told me they're looking at a competitor. What are we doing about this??" Your CEO drops that in Slack at 4pm on a Monday. What do you do in the next 30 minutes? Most leaders either dive or freeze. Let me explain:
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DIVING: This happens when you offer a discount, pull three engineers off the roadmap, and call an emergency meeting. By Wednesday, your team is slammed, but nobody knows why the customer is actually unhappy. FREEZING: This happens when you start a doc called "Retention Strategy" and book a meeting with the customer for Thursday. A week later, your doc is beautiful, but your customer has already signed with a competitor. 🤦‍♀️ It turns out, pro goalies do the same thing on penalty kicks ⚽️ Researchers looked at 286 of them: goalies almost always dove, even though staying in the center would have worked better. If the ball goes in while you're standing still, it looks like you did nothing. At least diving looks like you tried. The faster you move on the wrong thing, the more people you drag along with you. There's a third way, and I share about it in my latest video. Don't dive or freeze: Bias towards action instead. Link to watch below.
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Took the @withdelphi Thinking Matrix and landed smack-dab in the middle, skewing slightly towards optimistic and intuitive. Feels like a good place to be - balanced. 🪷 Cool tool @daraladje
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Regina Gerbeaux retweeted
Funding rounds aren't milestones. It shouldn't be your goal to raise a series A. It should be your goal not to need to.
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Most operators say "I hear you, but..." and think they've made the other person feel heard. But to the person you're talking to, they don't feel heard. Why? The phrase "I hear you, but..." tells the person you're talking to that you weren't actually listening to them. You were just waiting for your turn to talk. I see this constantly with co-founders. The technical one thinks the business one is overpromising to hit growth numbers. The business one thinks the technical one is too attached to perfect architecture to ship. Each person is sure the other is protecting their ego. But the craziest thing happens when I sit them down together: they agree on almost everything. Building it right matters. Closing deals matters. Overpromising is bad. They're just not listening and really hearing each other. I use one skill to break this standoff in nearly all of my coaching. I made a video with the 3 steps, plus a script for your next disagreement. Link below.
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Regina Gerbeaux retweeted
We instituted an official AI Writing Policy at @Clay. Massive thanks to @sophiebits on our engineering team who wrote this. Originally this was just for eng, but other teams found it so helpful we expanded it company-wide. Here are the four guiding principles: 1. You must stand behind every idea and sentence It is your responsibility to make sure that the entire document is representative of your own thoughts before you share it. 2. Writing is thinking Spending time on the writing process teaches you more about your topic. If you circumvent this process, you will walk away with a poorer understanding of the subject matter. 3. More time should be spent writing a document than consuming it If you generate a document from a short prompt then ask your readers to go through the longer output, you are disrespecting their time. They can talk to ChatGPT themselves if they want to. 4. Longer is not better AI makes it easy to generate long docs, and it loves padding them with sentences that say nothing. If you're producing docs from a short prompt, consider just sharing the prompt. You can read (and borrow) the full policy below. Hopefully we all communicate a bit more clearly now :)
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Another one: I’m a member of a popular women’s workout forum. Recently, there was a poll on preferred AI chatbot. There were maybe 3 people total who said Claude…But the overwhelming preference was Gemini (bc it’s free), or OpenAI (several ppl said “I love my boyfriend Chat!”)
Fascinating observation: in my workout class full of non-technical, mostly stay-at-home moms, none of them had ever heard of Claude or Anthropic before. They asked, “Is it like a ChatGPT?”
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Fascinating observation: in my workout class full of non-technical, mostly stay-at-home moms, none of them had ever heard of Claude or Anthropic before. They asked, “Is it like a ChatGPT?”
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Ran into Alex Honnold and his family at the airport elevator a few days ago, and all I could say was "Damn, that's a lot of luggage" 🤦🏻‍♀️ He said, "Tsh, yeah." 😂 Of course it was a lot of luggage; I'll bet half of it was climbing gear!
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Regina Gerbeaux retweeted
also: so what it gets harder? when was that ever a reason to not do something
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Regina Gerbeaux retweeted
now that I’m no longer doing a startup and won’t for many years, some early stage startup fundraising advice: don’t spend any time at all with investors until you’re ready. tell them you’re too busy. do not meet with them. yes especially if an associate emails you 5 times
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THE FOUR AGREEMENTS 👇 1. Be impeccable with your word 2. Don't take anything personally 3. Don't make assumptions 4. Always do your best If all people lived by these rules, life would be more joyful. Work would be more fun. The world would be a more harmonious place.
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Can't recommend the principles of this book enough. It's a little woo-woo, but I love a short, easy read packed full of wisdom. Start your 2026 off properly by reading it: amzn.to/3Z2jEzh
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Thanks, @meetgranola! Somebody tell my boss 😂 this is the biggest compliment an executive coach can get
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When startup founders I coach feel like things are existential, often my advice is to sit on the floor and breathe. Things immediately start feeling more manageable if you are, quite literally, grounded. Everything comes down to perspective. This is most evident when a leader becomes a parent - startup problems feel so small compared to keeping a tiny human alive. Change your perspective and you’ll get out of your funk faster.
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New life hack: Using @NotionHQ's AI feature to create documentation in multiple languages with accurate translation - Wrote out a basic guide on Ferber sleep training - Prompted Notion AI to translate into Mandarin for my nanny - Instant translation - with proper formatting! 🤯
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Two months ago, I became a new mom. I've been navigating baby blues and PPD: parenthood is amazing, but the learning curve is intense. During hard moments, I've used AI for therapeutic conversations. One thing I've noticed in conversation with ChatGPT vs Claude: ChatGPT jumps straight to solutions - like talking to someone who immediately wants to fix things. Claude picks up on when I'm scared or depressed. It validates first, then offers solutions - like talking to someone who really hears you first, before trying to help. For self-therapy, I prefer Claude. It feels more humanistic. The empathy @AnthropicAI built into their product clearly shines.
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If you’re a founder, you must find other founders to be friends with. The more successful you are, the more true this is! Getting an exec coach is actually sort of a hack for this. The best ones will introduce you to other founders you can trust and will like.
Being the CEO inevitably becomes lonelier as your company grows because trying to be a peer just breeds conflict via mimetic desire. It's an especially hard lesson for agreeable people to learn.
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