ivor

Brand identity explorations for Shortscut, a content agency producing work for Replit, Stan and ElevenLabs. The first direction we explored: how the agency can feel as established as the work they're already doing. Enjoying the process a lot. More to share throughout the week.

Ever since we launched the landing page the feedback has been really positive + constructive notes too, which I always appreciate. Now I'm working on something I'm looking forward to most: designing the work and case study pages. For the first time, we'll actually curate our best projects on the site instead of just linking directly to each one. Sharing the full story behind each partnership from the thinking, how we solve problems to the outcomes. It's also the first time the site will reflect the direction of the studio: building brands while websites are one main output of that. More to come!

Over the last few years, I have built dozens of websites for creative agencies, architecture, construction and institutions. Some of them have directly brought in more than $2 million in website leads in the first few months. But one website I have always struggled to finish… is my own. After months of obsessing over details, perfecting every animation, convincing myself the next version would finally be the one. Sometimes I'd get something I would love. Then later I decided to rebuild it again. But after countless “changed my mind” moments and iterations, it’s finally reached a stage where the site truly shows the level of results that we have helped our clients to achieve. I'm proud to finally announce the launch of our new landing page.

We just soft launched the new site for SLIK, a creative agency helping ambitious brands stand out. Working with brands like Qantas, Woolworths, and UFC, their old site wasn't reflecting the caliber of their work. Hard to manage and not positioning them as the boundary-pushing agency they actually are. Along with the SLIK design team and we developed their new site around what actually separates them: innovation, craft, and fearless activations. We implemented a lot complex animations, micro-interactions, and interactive scrolling to position them as an agency that obsesses over the details and reflects their innovative identity. Took a lot of effort to finally push out the site but all the time spent was worth it. More updates regarding the project along the way Visit the site → slik.com.au --- Design: SLIK Agency Dev: @by_monolog & @_zuji