Creative Technology & Experience Studio
Worldwide
Joined March 2013
- Tweets407
- Following35
- Followers16.3K
- Likes692
Step inside The Notturno Experience.
Our latest article pulls back the curtain, revealing the creative and technical craft that brought Santioni Spirits’ world to life.
lbbonline.com/news/the-nottu…
Active Theory retweeted
The Road Ahead – A mobile first WebGL experience about road safety.
Developed at @active_theory
theroadahead.gosafelyca.org
Santioni Spirits came to us with a name and a bottle, and handed us the keys to craft everything around it.
We didn't just create an identity, but a whole story. A world. A reason to stay.
The Notturno Experience is the result.
santionispirits.com/
Creative possibilities emerge when you challenge what things are supposed to look like.
Using @figmaweave, we explored the relationship between form and material by creating a series of AI-generated 3D objects that pair unexpected textures with familiar shapes.
A boutique spirits brand doesn't win by outspending the category. It wins by being more interesting than it.
For Santioni Spirits, we built an interactive comic book experience, because some stories need aesthetics that data can't reverse-engineer.
santionispirits.com/
Something we've been quietly working on for Santioni Spirits.
A novelty in how brands get introduced to the world.
Built from the ground up.
Coming soon.
"a" study in transformation: noise-driven ripples displace the mesh and transition through a series of evolving materials.
Static identity is a snapshot. A living brand is an environment.
@cyera_io arrived with a visual language rooted in illustration and precision. We gave it gravity, architecting an interactive WebGL landscape that retains the purity of 2D craft while unfolding fluidly in the browser.
AI Guardian is live.
We partnered with @cyera_io to build an interactive experience designed for the trade show floor, where enterprise data security becomes something worth stopping for.
See it for yourself: secure-the-unknown.cyera.com
We’re growing the Active Theory team and hiring four roles that will help shape the next chapter of our work:
• Executive Creative Director:
jobs.lever.co/activetheory/c…
• Associate Creative Director:
jobs.lever.co/activetheory/0…
• Senior Designer:
jobs.lever.co/activetheory/e…
• Associate Technical Director:
jobs.lever.co/activetheory/b…
All roles are full-time and fully remote. We collaborate primarily across EST to PST time zones, with a preference for candidates based in the Americas.
If you care deeply about craft, systems, and building work that pushes the web forward, then please apply.
A few days at @digitdesigndays reminded us why we love this industry. Great people, bold ideas, new memories, and a shared obsession with craft.
Tried our hand at this grid splitting effect, experimenting in Houdini using recursive subdivision in a solver.
Original inspiration by @flight404
Link in comments.
Wrapped is no longer a solo sport.
For 2025, we built Wrapped Party in collaboration with @Spotify's in-house creative team turning individual listening trends into a live, multiplayer music experience at scale.
Proud to keep building what’s next for the world’s biggest cultural moments.
🎵 by @Plan8_Music
ActiveFrame 🎞️
For an upcoming project at @active_theory I've been experimenting with a file format i'm calling ActiveFrame.
Like a video format, leveraging H.264 compression, allows random-access to any frame and it's fully hardware accelerated. No runtime depedencies, works eveywhere.