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Ad Age

@adage

Breaking news, trends and analysis—on advertising, marketing, commercials, agencies, tech and data. More brand innovation @creativitymag.

 NYC, Chicago, Los Angeles, USA
adage.com
Joined January 2008
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A fake headline is circulating on X that falsely claims to be my reporting. I did not write that story, and neither I nor Ad Age has published a piece saying OpenAI changed its Super Bowl ad.
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Innocean Berlin rebrands as ‘Glory Over Pain Corporation’ in pill-popping April Fools’ gag: tinyurl.com/2e9xhrk7
Image from Ad Age Creativity (@creativitymag)
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5 brands saluted stunt performers in 6 stunt-themed Oscars ads: tinyurl.com/5n8vvr2n
Image from Ad Age Creativity (@creativitymag)
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13 creative campaigns to know about today: tinyurl.com/ykv8b3t9
Image from Ad Age Creativity (@creativitymag)
Image from Ad Age Creativity (@creativitymag)
Image from Ad Age Creativity (@creativitymag)
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Stella ad was fun. Kicker really made it. #SuperBowlLIX
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Nothing brings people together like Totino’s… and nothing rips them apart like a spaceship door. RIP Chazmo. #SuperBowl
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GoDaddy’s #SuperBowl ads have moved on from raunchy shock value—now they’re helping Walton Goggins sell goggles for your noggin. A different kind of attention-grabber.
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In a sea of loud and silly #SuperBowl ads, Jeep’s calmer approach might stand out. But will Harrison Ford’s musings on freedom and unity resonate—or leave viewers divided?
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Neighbor on my Ring app claims to have received a Cirkul on is doorstep. My town is finally famous! #SuperBowl
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Most brands stuck with celebs for their Super Bowl ads this year, but @drinkpoppi made influencers the stars of its second Super Bowl spot. I spoke with co-founder and chief brand officer Allison Ellsworth about the campaign here! adage.com/article/special-re…

Behind Poppi’s influencer-led Super Bowl commercial and social campaign

Poppi made influencers Alix Earle, Jake Shane and Robert Rausch the focus of its second Super Bowl ad.

adage.com
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Taco Bell says its ad wasn’t about celebrities—it was about its customers… just with a little celebrity help. Smart framing or just another star-studded spot? #SuperBowlAds
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A girl and her potato make the most unexpected #SuperBowl ad duo of the year.
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DoorDash just gave us the next evolution of girl math: Spend money, save money and somehow end up with a Fabergé egg and a jetpack. Makes total sense. #SuperBowl
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Anyone else feel deeply uncomfortable about the concept of a fleshy cowboy head? Because same. 🤠 #SuperBowl
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With the #SuperBowl audience nearly 50-50 split male/female for years and female athletes having a massive year, ads from Nike, Dove and the NFL strike the right tone. 🏆👏
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The 94-year-old actress in a scooter in the Reese’s #SuperBowl ad is one of the oldest people ever to star in a Super Bowl spot.
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Angel Soft marks the first time a toilet paper brand has had a #SuperBowl spot since 2004 when Charmin advertised for the first time.
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Our sandwich scored big. Hope your team does too. #WhenSallyMetHellmanns #WhatShesHaving
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Unscientific poll of my 9 and 5 year old. Favorite #SuperBowl ads so far: Mountain Dew, Coffee mate and Instacart (because they saw the Pillsbury Doughboy)
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WeatherTech’s granny #SuperBowl ad looks a whole lot like Taco Bell’s 2013 “Viva Young” Big Game commercial adage.com/videos/taco-bell-v…
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