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Competitive intelligence for display + native ads on web and mobile.

San Francisco, CA
Joined November 2010
Photo by Adbeat (@adbeat_com)Photo by Adbeat (@adbeat_com)Photo by Adbeat (@adbeat_com)Photo by Adbeat (@adbeat_com)Photo by Adbeat (@adbeat_com)Photo by Adbeat (@adbeat_com)Photo by Adbeat (@adbeat_com)
Capital One, WSJ, Magazines.com, and a smart-home startup all run ads with the exact same 4 words: "limited time." Same scarcity trigger, 4 unrelated industries. Here's why it travels so well 👇 blog.adbeat.com/limited-time… #AdPsychology #Scarcity
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Old El Paso spent an est. $36.2M on YouTube video in 90 days — and 98% of it rode on just 2 creatives. From ~$1K spent in the same window last year. A masterclass in CPG reach buying vs. performance-style creative rotation. blog.adbeat.com/old-el-paso-…
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