...we just think #AdNetZero is impersonating a climate plan. It's time to address work with fossil fuel clients. Account run by @cleancreatives.
Joined October 2022
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🤔 Why has Ad Net Zero yet to mention this call to action, despite its ambitions to help advertising tackle the climate emergency? Maybe it’s because all of Ad Net Zero’s agency partners work for fossil fuel polluters. 🔗 Want to learn more? Visit instagram.com/adnetzero
'Advertising's response to the climate crisis', Ad Net Zero, has yet to comment on @UN @antonioguterres' demand for the Ad & PR industry to stop working with fossil fuel clients, a month ago - so, at @cleancreatives, we're sharing it for them ⬇️
“Clean Creatives Boycotts Ad Net Zero with Social Media Invasion”
prweek.com/article/1812504/c…
“Ad Net Zero is intended to be ‘the ad industry’s response to the climate crisis’ but it’s backed entirely by agencies that work with major fossil fuel polluters, and it includes no guidelines on what clients agencies should work with,”
thedrum.com/news/2023/02/07/…
“Clean Creatives Challenges Ad Net Zero At US Launch”
provokemedia.com/latest/arti…
“Ahead of Ad Net Zero's US Launch, Clean Creatives Challenges the Group's Stance on Fossil Fuels”
adweek.com/agencies/ahead-of…
Here’s what happens when you try to launch your ‘response to the climate crisis’ without addressing the role of fossil fuel polluters: it’s very hard to get the coverage you hoped for.
A sample of articles about @adnetzero / #adnetzero's US launch:
Let’s talk about another @ad_association #Adnetzero sponsor: @Omnicom.
They serve as a major global partner for the world’s largest non-state oil company, @ExxonMobil.
In that role they’ve assisted with a historic coverup of climate science. xitter.cf/cleancreatives/status/…
We talked about @BBDOWorldwide’s work for Exxon. Now let’s talk about the rest of @Omnicom’s fossil fuel roster. @Omnicom has made basically no company-wide pledges on sustainability, and their work here shows it.
.@greygroup holds fossil fuel contracts across the globe: from @bp_plc, @AGLEnergy, @IndianOilcl, @ONGC_, @PAEArgentina, and @ECOPETROL_SA. Their sister agency @AKQA works with @Aramco.
And that’s just the tip of the (melting) iceberg for @WPP’s fossil fuel ties.
One of the biggest sponsors of @Ad_association’s Ad Net Zero is @WPP.
They’re also one of the biggest fossil fuel advertisers on the planet. Their specialty? Greenwashing @BP_PLC.
See our thread about WPP from the F-List 2022: xitter.cf/cleancreatives/status/…
First up: @WPP agencies, starting with @BartonDeakin, who is repping for @nucoal, @APAgroup, and @equinor.
#AdNetZero is launching in the US this week. We are happy to hand all of these channels to the @ad_association team, if they can do one thing:
Publicly share a plan for how Ad Net Zero will address member agencies' work with fossil fuel clients.
Note➡️ We’re not trying to impersonate Ad Net Zero. We just think that #AdNetZero is impersonating a *real* climate plan.
🚩You cannot effectively respond to the climate emergency while working for the people responsible for it. 🚩
Hi 👋 You may be expecting this to be the launch of the @ad_association's Ad Net Zero channels.
But they didn’t grab this handle on Twitter, IG, or TikTok. They also haven't made a plan to end the ad industry's work with fossil fuels.
Luckily, @cleancreatives is here to help.