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CEO- We spend all this money with a top-tier advertising agency and it didn't do anything
Me - Watch this
Show me the incentive and I'll show you the outcome
Self-driving cars have the potential to degrade the value of the entire outdoor advertising industry. If you don't need to drive, you don't need to look out the windscreen
And if you don't need to look out the windscreen - you won't see the bulk of billboards angled for drivers
Market firmly rejecting AI media buying is the most predictable failure of all time. As Meta continues to follow Google mistakes in real time.
Korean stock market is wild. Chip and memory companies fueled the mother of all spikes, which just popped
Most execs still don't know the difference between the web and the internet. Now they're spending millions on AI.
And you're surprised why so much of it doesn't have any impact?
John James retweeted
lots of AI cos starting to experiment with paid marketing so here’s my take:
Paid acquisition is a tax on your product's defensibility. the moment you can't out-spend the incumbents and competitors, you die. build channels that get cheaper as you grow or you're just renting your growth
John James retweeted
As I have been saying (over and over), the employment apocalypse rests on a misunderstanding of how enterprise systems actually evolve. It assumes that the existing software order can be overturned by enthusiasm and marginal cost curves. It assumes that the operating expenses of an AI agent are transparently lower than those of a salaried employee, and that organisations will therefore reorganise overnight.
This confuses technical capability with institutional transformation, and it's embedded in the AI business plans and Opex. The apparent naivety of these AI gurus outside their core expertise is stunning. Even Elon recently commented that the current crop of AI guru predictions shows they've never built anything; the very reason he wants to put data centres in space is that he can't get the electricity to build them on Earth. This mirrors my reasoning.
Modern enterprises are not loose collections of tasks waiting to be automated. They are bureaucratic structures built on procedures, accountability chains, compliance regimes, and risk management. Software is embedded inside that structure. It encodes reporting lines, audit trails, permissions, regulatory obligations, and financial controls. Replacing a human is not the same as replacing a line item. It is replacing a node in a web of responsibility.
There is an assumption of instant convertibility: that firms will discard their SaaS infrastructure and replace it with agents because token costs appear attractive. This ignores the deeper cost, supervision, validation, integration, security hardening, model monitoring, and failure management. The visible API price is only the surface. Beneath it sits an apparatus of control.
Rationalisation won't move at the speed of demos. It moves at the speed of institutional legitimacy. Procurement cycles, internal politics, retraining, regulatory clearance, and risk committees govern adoption. A system that handles payroll, compliance, or client records cannot be replaced because a podcast claims efficiency.
The biggest question on AI take-up is not whether AI can perform a task. It is whether AI can be incorporated into an existing bureaucratic order with equal reliability, calculability, and accountability at a lower total cost. Only when it satisfies those criteria does it become rational for the organisation to restructure itself around it.
There will be a change (there always is, I have been looking at software migration for 40 years ). There will be displacement (again, that has been consistent for 40 years). But the fantasy of instantaneous labour replacement assumes a world without institutional inertia. Modern capitalism is built on administration. Administration does not dissolve because a new tool appears. It absorbs, evaluates, and reorganises only then.
What Happens When AI Tokens Cost More Than Your Employees?
@Jason:
“We, with our agents, hit $300/day per agent using the Claude API, like instantly. And that was doing, maybe, 10 or 20%. That's $100k/year per agent.”
@chamath:
“We're getting to a place where we have to basically now say, ‘What is the token budget that we're willing to give our best devs?’”
“And then if you aggregate it across all people, you can clearly see a trend where you're like, ‘Well, hold on a second, now they need to be at least 2x as productive as another employee.’”
“That is actively happening inside my business, because otherwise I'll run out of money.”
Jason:
“Yeah. This is a very interesting trend that you're not going to hear anybody else talk about, but when do tokens outpace the salary of the employee?”
“Because you're about to hit it. I'm about to hit it.”
John James retweeted
Some mindblowing moments today using an emerging AI Brand Agency:
my friend @assafdagan is a brand designer who used to run a super successful brand agency in NYC.
He literally built a team of 8 agents with @openclaw to recreate a mirror of his old agency. A PM, Creative director, critic, copy (called "Ogilvy" lol), market research, ops, etc
He told me our "mission control" dashboard design was generic and sucked, so he asked his team to create a design brief for it.
They developed a brilliant strategy with almost no intervention. They created an "engineering agent brief" so i can give it to my agent to rebuild the dashboard.
The system Assaf built can create really great brand strategies within a few hours, maintaining high quality.
If you want to try it out (for free!), we are looking for 10 companies/brands who genuinely want a brand refresh.
Reach out if you're interested, it's a cool experiment!
Making A LOT of progress. today we built a dashboard for the business.
I felt like we didn't have visibility into what automations were built, when they run, what's their status etc
So I spent the day speaking with my dad extracting more and more information about the most painful worfklows and feeding it to CamelliaOS in real time.
Then we developed this dashboard that lets you visualize the business timeline and what we will work on next.
There's a nice telegram integration so that when you tap that little speech icon it directly chats with the agent on our telegram group.
John James retweeted
Bill Ackman on getting through a high-pressure, stressful, and negative period in your life.
I come back to this video often.
The new release should be really called 'delayGPT'.
The new UX does everything to avoid and delay any hard compute.
John James retweeted
Curious to get people’s thoughts on why, after a blockbuster IPO and continued growth, Airbnb stock has performed so poorly over the past 5 years relative to other tech stocks























