. @tomfgoodwin argues it’s a great time to rethink advertising @adtechANZ: “Accept blurred lines, challenge interim thinking, reinvent new advertising experiences, the world is now the shelf, make spending money easy, simple use of data/creativity, relevance, not personalisation”

“In Australia, we just don’t have enough highly trained marketers. Philistines like @garyvee have said marketers can get by without reading books. We need marketers to be trained in a little bit of marketing, what strategy and tactics are.” - @markritson @adtechANZ #adtechSYD – at Sydney, New South Wales