@adtechradar

We believe in adtech. News + views on the industry. Send tips + news to [email protected].

 NYC
adtechradar.com
Joined December 2019
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  • Followers1K
465Media
NEW: Viral videos from @TheDonAyo show how mobile apps like Candy Crush and Subway Surfers use personalized gameplay and ads to drive revenue. Story below. 👇 adtechradar.com/2026/10/26/v…

Viral Videos Reveal How Mobile Games Make Money | AdTechRadar

Viral videos reveal how Candy Crush and Subway Surfers use personalized gameplay, advertising and in-app purchases to generate revenue.

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NEW: Comcast's plan to move FreeWheel and Universal Ads to NBCUniversal has sparked debate. Story below. 👇 adtechradar.com/2026/10/25/c…

Comcast's FreeWheel and Universal Ads Move Sparks Debate | AdTechRadar

Comcast plans to move FreeWheel and Universal Ads to NBCUniversal, sparking debate about adtech strategy and platform independence.

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AdTechRadar retweeted
IAB Tech Lab@IABTechLabOct 23
**BREAKING NEWS** Due to overwhelming demand, we're extended the Public Comment period for AAMP 3.0 and OpenProposal until Tuesday November 10, 2026: okt.to/NAr9RX #AgenticAdvertising #AAMP #OpenProposal
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AdTechRadar retweeted
Mike Ryan@mikeryanretailOct 23
Thank you @Reuters for featuring my data on SHEIN ad spend. In the course of this research I devised a novel method of estimating spend based on Google auction data, and I reckon SHEIN’s EU spend dropped 94.7% since June 1st, anticipating tariffs & IPO. More tariffs land Nov 1st.
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NEW: People are using Claude to block smart TV ads. Story below. 👇 adtechradar.com/2026/10/24/c…

Claude Is Helping Users Block Smart TVs Ads | AdTechRadar

People are using Anthropic's Claude Code to remove ads and bloatware from smart TVs, raising new questions about CTV advertising.

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NEW: YouTube is crushing Netflix, per data from @nielsen. Story below. 👇 adtechradar.com/2026/10/24/y…

Nielsen: YouTube Doubles Netflix's Share of TV Viewing | AdTechRadar

Nielsen reports YouTube captured a record 15.8% of U.S. TV viewing in August 2026, more than double Netflix's 7.7% share.

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Muse made us a Crunchbase page. 🤖🤖🤖 crunchbase.com/organization/…

AdTechRadar - Crunchbase Company Profile & Funding

Breaking news and analysis on advertising technology.

crunchbase.com
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NEW: ChatGPT Ads hits 100,000 advertisers. Story below. 👇 adtechradar.com/2026/10/21/c…

OpenAI Says 100,000 Advertisers Have Used ChatGPT Ads | AdTechRadar

OpenAI expands ChatGPT Ads to 89 countries and reports that over 100,000 advertisers have now used it.

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NEW: Netflix is expanding its adtech capabilities with Yahoo DSP and The Trade Desk. Story below. 👇 adtechradar.com/2026/10/21/n…

Netflix Expands Ad Targeting and Measurement | AdTechRadar

Netflix expands ad targeting and measurement with The Trade Desk and Yahoo DSP as it looks to accelerate growth in its advertising business.

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NEW: FTC clears Publicis-LiveRamp deal, with conditions. Story below. 👇 adtechradar.com/2026/10/21/f…

FTC Clears Publicis-LiveRamp Acquisition, With Conditions

FTC clears Publicis' $2.2 billion LiveRamp acquisition with conditions protecting customer data, fair access and competition in adtech.

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NEW: Ad requests to AI slop have surged 354%, per @doubleverify. Story below. 👇 adtechradar.com/2026/10/20/d…

AI Slop Ad Requests Have Surged 354% in 2026 | AdTechRadar

DoubleVerify reports a 354% surge in monthly AI slop ad requests in 2026, highlighting the growing challenge of low-quality AI content.

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NEW: Apple is officially blocking identity resolution in Safari. Story below. 👇 adtechradar.com/2026/10/20/a…

Apple Officially Blocking Identity Resolution in Safari

Apple is blocking third-party identity resolution infrastructure in Safari, expanding its restrictions on cross-site tracking and adtech providers.

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NEW: @magnite and @LG_Ad_Solutions bring agentic ad buying to LG smart TV home screens. Story below. 👇 adtechradar.com/2026/10/16/m…

Magnite Brings Agentic Ad Buying to LG TVs | AdTechRadar

LG Ad Solutions and Magnite expand their partnership, bringing agentic ad buying to LG smart TV home screens through Magnite's Seller Agent.

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NEW: @Thrad_ai launches $1M fund to help AI chat apps monetize through advertising. Story below. 👇 adtechradar.com/2026/10/15/t…

Thrad Launches $1 Million Fund to Bring Ads to AI Chat Apps

Thrad launches a $1 million advertising fund to help consumer AI chat apps monetize conversations through native ads delivered by its DSP.

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NEW: @TripleLiftHQ partners with @Uber to bring its audience data to offsite advertising. Story below. 👇 adtechradar.com/2026/10/13/t…

Uber Expands Offsite Advertising With TripleLift

TripleLift partners with Uber Advertising to bring audiences based on Uber's first-party data to offsite campaigns across web and mobile inventory.

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NEW: Is this adtech company running AI slop ads on LinkedIn? Story below. 👇 adtechradar.com/2026/10/13/a…

AdClarity's AI Ads Have an Uncanny Valley Problem

AdClarity's AI-generated LinkedIn ads raise questions about synthetic people in advertising, creative choices and consumer perceptions of AI.

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BOK has come up with “Universal Buying Platform” because it helps him better explain and sell his Apostra wares. “Unified media platform” seems like a weird term to me. We’re suddenly calling agentic orchestration adtech companies unified media platforms. But they’re agentic orchestration adtech companies! Calling yourself a “media platform” in this environment feels like business malpractice.
Ben Kaplan@Ben_KaplanOct 11
Replying to @Ben_Kaplan
2/ "New" acronyms: unified media platforms and universal buying platforms. Both describe one stack combining tech, activation, inventory, data and media. Sounds familiar to me too: digiday.com/media-buying/wtf…

WTF is a unified ad platform?

Ad tech’s shift from an industry littered with point solutions to one built around integrated stacks has been underway for a while.

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NEW: @IABTechLab is promoting its Trusted Server tech as response to Apple's latest Safari restrictions. Story below. 👇 adtechradar.com/2026/10/09/i…

Apple's AdTech Crackdown Gives Trusted Server Its Moment

IAB Tech Lab is promoting its Trusted Server as a way for publishers to reduce their dependence on browsers amid Apple's Safari restrictions.

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NEW: Agents gone wild. Only 18% of companies are holding AI agents accountable. Story below. 👇 adtechradar.com/2026/10/08/a…

Report: Only 18% of Companies Hold AI Agents Accountable

Just 18% of large U.S. companies hold AI agents to human-level accountability, while 13% operate at least 500 AI tools, a new study finds.

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NEW: Olyzon has launched its agentic orchestration platform, with partners like The Trade Desk, Amazon, Yahoo DSP, DoubleVerify, and more. Story below. 👇 adtechradar.com/2026/10/07/o…

Olyzon Launches Agentic Platform For Your AdTech Stack

Olyzon launched an agentic orchestration platform that uses AI agents to manage media buying across DSPs, SSP, and measurement partners.

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