New York City
Joined October 2008
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Andreas Gebhard retweeted
Was @agebhard, Medieninsider-Kolumnist und Berater, über Fortschritt durch Bundling-Angebote denkt, liest du in den #Medientrends2023 👉 buff.ly/3jV0WZ8
Andreas Gebhard retweeted
In der Serie #Medientrends2023 lassen wir Branchenexperten aufs nächste Jahr blicken. @agebhard, Medieninsider-Kolumnist und Berater, schreibt über Fortschritt durch Bundling-Angebote einen Appell an Verlage. medieninsider.com/medientren…
Andreas Gebhard retweeted
More than words…
When asked what we do, and how Category Design works for our clients, we sometimes summarize it by saying that we help them focus, execute and dominate their markets.
Check out our LinkedIn Post to get a more detailed version. 💪🏽
linkedin.com/posts/fwdmoment… – at New York, USA
Andreas Gebhard retweeted
Sollten Faktenchecks zusätzliche Angebote sein? @agebhard meint: nein. In seiner neuen Kolumne macht er deutlich, warum sie integraler Bestandteil werden sollten.👉 medieninsider.com/kolumne-an…
And then there’s also this aspect:
The stuff about Fred Ryan wanting to check Zoom records and badge swipes is gonna be what gets tweeted about in this piece. But I’m more interested in this apparent quiet-quitting in the C-Suite at WaPo. Half your job is kissing the ring! nytimes.com/2022/08/30/busin…
That said, the punch clock style attendance tracking strikes me as a typical reaction by managers who are uncomfortable managing by results. So they take attendance. They basically want to walk the halls and see their shop humming busily. It’s not a very modern management style.
The Washington Post is on pace to lose money this year, after years of profitability, as subscriptions and ad revenue stagnate. Its CEO, Fred Ryan, has floated cutting 100 newsroom jobs and stoked tension with a focus on productivity and office attendance. nyti.ms/3R1RuPv
That line in particular made me scratch my head. It sounded surprisingly ill-informed but I think it’s reflective of SV-style “wide open brainstorms” that start very un-encumbered and then the sticky notes get whittled down. My guess: some ideas from the 1st meeting got reported
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Andreas Gebhard retweeted
What is a market category? A market category is the space where your product or service exists
from a customer's point of view. Why is a thoughtfully designed market category so important for you? Read our entire LinkedIn post to find out more.💪🏽
linkedin.com/posts/fwdmoment… – at Berlin, Germany
Andreas Gebhard retweeted
Müssen wir Nutzern unseren Job als Journalisten und unser Vorgehen mehr erklären? @agebhard meint in seiner neuen Kolumne: Ja, denn mehr als das Gerede über Transparenz hilft das Herstellen von Transparenz für mehr Verständnis. 👇medieninsider.com/kolumne-an…
Andreas Gebhard retweeted
Die Community bietet Chancen, auch für Medienunternehmen, aber muss deswegen gleich jedes Abonnement eine Eintrittskarte in eine Gemeinschaft sein? @agebhard meint: Nein. Warum dies eine strategische Entscheidung sein sollte.
👉 medieninsider.com/andreas-ge…
Y’all wanna know what’s the hot accessory this summer in Berlin? Fuji Instax cameras. I keep seeing them carried by hipsters, kids, and seemingly everyone in between.
In Berlin? At @LVBWBerlin’s #Stallwächterparty tomorrow? Let’s meet and talk about how @fwdmmm can help your business! linkedin.com/posts/agebhard_…
Andreas Gebhard retweeted
Hitting a wall in your journey of growth can be frustrating. You might feel like you are stuck but this is actually where you grow. Look for people who can inspire you. If you want professional help, you know where to find us. 💪🏽 – at New York, USA
Andreas Gebhard retweeted
Our CEO @agebhard took a look at the
current crop of #NFTs in journalism/media in his latest column for @medieninsider
Spoiler alert: he sees (optimistically!) lots of room for growth. 💪🏽
Unser Kolumnist @agebhard ist angesichts der bisherigen Versuche mit NFTs im Journalismus skeptisch. Er gibt 4 Dinge zu bedenken:
medieninsider.com/kolumne-an…
Andreas Gebhard retweeted
You need Category Design if your customers don't know what you stand for, if you're not sure what to focus on, and certainly if you want to dominate your market!
If you haven't started this work yet, we'd be happy to help.
Andreas Gebhard retweeted
Pixeln, was ist? Der Ukraine-Krieg löst viele Ethik-Debatten aus, auch über Fotografie. Unser Kolumnist @agebhard findet: Weniger moralisieren, mehr zeigen. Der Krieg braucht ikonische Fotos. medieninsider.com/der-ukrain…
Frankly, while this one is talking about Ukraine (and it’s the only truly relevant piece of writing I’ve read about proposed no-fly zones to date), this list really should be on every politician‘s, pundit‘s and editor‘s desk whenever the topic comes up: defenseone.com/ideas/2022/03…
Andreas Gebhard retweeted
Kürzlich erschien eine BDZV-Studie über Trends in der deutschen Verlagsbranche. Spannend, fand unser Kolumnist @agebhard. Die Lektüre ließ ihn aber rat- und zugleich fassungslos zurück. Trends, schreibt er, werden woanders gemacht
medieninsider.com/kolumne-an…
Meine neue Kolumne (auf Deutsch) bei @medieninsider dreht sich um @Twitch und was sich Unternehmen von Creatorn abgucken können… medieninsider.com/andreas-ge…
“It was a wonderful chaos.”
Indeed, and we are all richer for it: Pixels and Digital Light are the basis for practically any modern human/computer interface, aside from audio.
Visionaries turn beautiful chaos into progress for humanity.
wired.com/story/pixar-animat…
