Multiple 9 figures in ecom DTC revenue. Building portfolio of brands & running Kandy - boutique full stack growth partner. Sharing notes along the way.
Dubai, United Arab Emirates
Joined March 2014
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a lot of ecom guys asking for the special angle or that one detail that changes it all.
there’s no special recipe.
there’s no one key to many doors.
you should have as many keys as possible in your skill set and find the right one through your process. team is accelerator of both.
lets get busy🧑‍🍳
Surpassing 9 figures by August.. ✍🏾
A few things that made the biggest difference:
1. Double down on what works, cut the noise
One of our biggest drivers this year. Instead of trying to be everywhere, we doubled down on the channels that were already working and intentionally cut others. Skip the shiny object syndrome and do more of what works.
2. Stronger heads
Putting the right heads in every department changed a lot for us. People that really take ownership, lead their teams and are responsible for their own KPIs + OKRs. You simply can’t have everything running through you forever.
3. AI, systems + data
AI alone is not the advantage. The advantage is rebuilding workflows around it. Faster decisions, less manual work, better visibility and more output per person.
4. Relentless product + marketing improvement
Never let current growth convince you that the product or marketing is “good enough.” The market keeps moving. Your job is to improve faster than it does. Keep improving the product, creative, offers and customer experience to stay ahead.
Growth is rarely one big breakthrough, its a combination of everything together that brings you the succes & speed.
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lets get busy. not even Q4 🧑‍🍳
$1’000’000 in ONE DAY. Yesterday me & @ecom_rg hit a HUGE milestone. Couldn’t be prouder bro. A year ago we almost sold this brand for 2 mil. Yesterday we netted $190k. I’ll share the most important learnings we gathered on the way here in the next few days, but today we celebrate.
HIRING: direct response creative strategist for a supplement brand. $20-40k/month role with uncapped potential.
Looking for 2 creative strategists to join one of my brands that’s currently spending $100k+ a day, on the way to close its second year at 9 figures.
You’ll have a fixed monthly + uncapped spend share on all your assets. You’ll work with a team that’s managing 7 figures a day in ad spend, and get all the support from me directly. That’s an easy $20-40k/month role with uncapped potential for someone with experience.
Must have prior experience with 8-9figure direct response health brands. Must be good at understanding health-related avatars, pain points, mechanisms, ad formats, and all the trends around them. We’re looking for a person who will already know what’s happening in the space and what the ad account needs in order to scale.
If that’s you, apply here: form.typeform.com/to/b5I6HqR…
Aistis đź’ˇ retweeted
Wanted to add another huge unlock to get to & stay at $10M months. That goat of a guy @aistisnotes & his magic creatives. Onboarded May first, already spent $4M + on meta alone by now ( net new concepts ). Can’t wait for Q4 bro.🤝
Currently Ibiza Maxxing & scaling at $10M/ Month. A big unlock has been Partnership ads. It was quite a pain in the 🍑 at the beginning until we finally cracked a way to spam 100’s of them a month, soon 100’s a week. Average roas on those is usually higher compared to normal ads thanks to more trust for the customer. No % of spend share at all with the creators + we own the content. Basically a creatives+ organic views + partnership ads machine. Insane.
update on a new brand (1month old):
new brand just launched. placed an order on stock for the next few months.
july is gonna be a full year on all new brands. mid summer pacing for $8-9m/month collectively depending how this new brand is gonna go.
ecom has never been easier if you know marketing and running the right business model.
full gas.
new brand just launched. placed an order on stock for the next few months.
july is gonna be a full year on all new brands. mid summer pacing for $8-9m/month collectively depending how this new brand is gonna go.
ecom has never been easier if you know marketing and running the right business model.
full gas.
everyone has their own way to call these, but in my eyes…
avatar: who + activity/habit/personality type connect that leads to the pain point
pain point: the thing we’re solving with our mechanism
rootcause: why the pain point appears
mechanism: how to solve the rootcause
symptoms: visible behind the pain point
awareness/sophistication: what part of this structure are they aware of, how many things they’ve seen and tried
ad format: style of an ad/script structure
big idea: story/science behind the rootcause and the mechanism
everything else is just noise?
Avatar = WHO you’re selling to
Angle = HOW you sell to them
Example for a collagen powder:
Avatar 1: Women in their 30s concerned about early aging signs
Avatar 2: Women 45+ dealing with visible skin aging
Those are different people at different life stages with different priorities.
Now for Avatar 1, an angle could be:
“Prevent fine lines before they start”
For Avatar 2, a similar angle:
“Reduce fine lines and look like you’re 30 again”
Similar outcome, but framed differently for each avatar’s specific situation
best way to make people scared is to show something bad without any context.
“hotel is on fire”
human brain takes that piece of information and adds details itself.
if its negative, those details will be negative too.
so whenever you’re pushing ads all you gotta do is work on statements that your customer has awareness on, match them with sophistication levels, language patterns and let their brain do the rest.
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loong time no see…YT masterclass vlogs are back and the first one's a special one.
Hong Kong trip with reflections on the last 12 months, updates on internal brands now pushing $200k days, learnings and insights on how to get yourself to 9-figure levels, with some fun in between, as always.
enjoy: youtu.be/Lr1-DcX_Yo0?si=oZj7…
being able to change your state of mind is one of the most important things in ecom.
one tiny change can take your brand from struggling to millions a month.
and the only thing standing between those two is an ability to change your own POV on your market, product and customer.
sounds easy but it’s literally one of the most powerful things in scaling ecom brands.
looking for Amazon creators for a few of our internal brands.
been scaling aggressively, it's a perfect opportunity to make $$$ for anyone pushing organic.
DM me.
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few days ago, I was talking to someone who’s running an 8fig brand. amazing marketer and business owner. one of the smartest guys I’ve ever met in ecom.
but he was struggling big time.
struggling to find scale in ad creatives. nothing seemed like the actual winner and he got stuck at ~1.5m/month for the last 4-6 months. profits were obviously tanking as well.
he was asking me how to recover. how should he get himself closer to 9 figures in 2026.
having the context on his approach I knew exactly how. and here’s what I told him:
“awareness and sophistication levels aren’t enough to continuously produce winning ads.”
awareness and sophistication levels will tell you what’s going on in the market - where should you focus on.
it’s gonna show you the door.
but knowing these you gotta find the key for that door.
and that’s exactly where buyer modes come in.
buyer modes will tell you where your buyer actually is. emotionally, mentally, financially…
it’s gonna reveal their timeline.
and that’s where the key hides.
that’s how you know what to say exactly to make that ad creative work.
that’s how you know what to test, what kind of learnings to take away from your data.
the guy who was struggling could give you the whole awareness and sophistication table on his offer if you’d wake him up at night.
but he didn’t know that his solution aware, highly sophisticated audience was looking for emotional relief in order to open up and consume the mechanism he was nailing in order to crack his awareness level.
all he changed was his opening. it went from the standard solution aware stuff into an opening that does nothing but gives them relief. really specific messaging I told him to try.
few days later he found a new winner.
and it wasn’t about the winning ad in his case.
it wasn’t even about the “use this style of openings”.
it was about the mindset shift he had.
mindset shift that gave him the path for 100-200 more creatives to launch and learnings to gather. he was aware of the steps he gotta take in order to hit that ceiling.
it changed the way he looks at his ads. he started seeing the stuff that matters. one layer deeper stuff that opens his mind up instead of limiting it to one big thing that wasn’t working.
being able to see the right thing in an ad is exactly what’s taking you to unseen levels in 2026.