Associate Professor of Marketing, Frankfurt School of Finance & Management
Frankfurt am Main
Joined August 2011
- Tweets19
- Following190
- Followers145
- Likes95
Alex Bleier retweeted
Congratulations to Simone Wies, @ajbleier, and @alex_edeling, winners of the 2023 AMA/@MktgScience/H. Paul Root Award! This award honors a JM article for significant contributions to the advancement of the practice of marketing 👏👏👏
Learn more here: bit.ly/3UcGTFd
Alex Bleier retweeted
When it comes to #influencermarketing, what types of content work best? How does follower size relate to engagement?
Two recent Journal of Marketing studies answer these questions. Learn more here: bit.ly/3ltcnZi
@ajbleier @alex_edeling #marketingresearch #marketing
Alex Bleier retweeted
What is the relationship between a #socialmedia influencer’s follower count and the #engagement they generate? Is more always better? A new Journal of Marketing study investigates: bit.ly/3fUinqN
By Simone Wies, @ajbleier, and @alex_edeling
#influencermarketing
Our new research on software multihoming in the video game industry with Nico Wiegand and Yuri Peers is now out at @JAMS_updates (open access)🎮🥳
OPEN ACCESS: Mind the immersion gap: This study finds that the difference in immersion between platforms explains whether launching software across them leads to cannibalization or complementarity. link.springer.com/article/10…
The great @marcrebillet now #lookingfortheschmand 🛒🥳
Absolut empfehlenswerte 4-teilige Doku über den täglichen Einsatz der Intensivmedizin gegen COVID-19. #ChariteIntensiv @DanZickler @carlgierstorfer
3 Monate hat uns @carlgierstorfer begleitet. Die 4teilige Doku zeigt authentisch,was #covid19 bringt: Schmerz,Leid und Tod. @ChariteBerlin @docdaysprod ardmediathek.de/sendung/char… Leider gibt’s keinen Grund zur Annahme,dass die dritte Welle weniger schlimm wird. #harterLockdownJetzt
ALT https://www.ardmediathek.de/sendung/charite-intensiv/staffel-1/Y3JpZDovL3JiYi1vbmxpbmUuZGUvY2hhcml0ZS1pbnRlbnNpdg/1/
New research with @beth_fossen on online chatter and channel switching during TV ads is now out at @JAMS_updates #openaccess link.springer.com/article/10…
@beth_fossen and @ajbleier show how online chatter about TV programs can help understand viewers’ channel switching behavior during ads. Read the article with Open Access now: link.springer.com/article/10…
Alex Bleier retweeted
Modern marketing methods are powerful, but can raise privacy concerns among consumers. Bleier et al. investigate this trade-off, and provide innovative recommendations for navigating these troubling waters.
#Privacy #Marketing
sciencedirect.com/science/ar…
Alex Bleier retweeted
How can firms leverage partly missing mindset metrics for better customer profit predictions? Venkatesan et al. offer a solution through a new method called multiple overimputation in this new JAMS article: ow.ly/jnZC50vt9o1 @DardenMBA
Is this selfie stick going to fly? Let's see, but first, let me take a selfie #RedBullFlugtag #FlyingSelfies xitter.cf/FlyingSelfies/status/7…
Apple SVP Marketing @pschiller kicking off the Edmund H. Shea Jr. Center for Entrepreneurship. #SheaCenter #WeAreBC – at Boston, MA
