@algolift

AlgoLift is a financial engine for marketing investments. We determine the future LTV of your customers so you can optimize your investment strategy.

 Los Angeles, CA
algolift.com
Joined July 2016
  • Tweets14
  • Following84
  • Followers58
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Wouldn't you love to be able to predict the future? Now you can! Our friends at @algolift will show you how to effectively predict #LTV. bit.ly/2t6qF6Q
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The case for (and against) partnering for your LTV model link.medium.com/YVN8HGnqt3

For (and against) partnering for your LTV model

Every idea needs a Medium

link.medium.com
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Great podcast featuring our very own @pgbowen on everything LTV. How do F2P mobile game companies (or any mobile app company) use pLTV and do pLTV estimations? How about pROAS? What are the implications to ad campaigns. Watch to find out! youtube.com/watch?v=QAm77f4O…
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"The app ecosystem has become pretty crowded. At the end of last year, the number of mobile subscriptions (7.9 billion) surpassed the number of people on the planet (7.7 billion)" @MediaPost mediapost.com/publications/a… #apps #mobilemarketing

Mobile Insider: Paid App Installs Rise, Mid-Core Games Enjoy Massive Growth

Many marketers plan to continue pumping more ad dollars into mobile this year, per the latest app trends report from Adjust.

mediapost.com
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AlgoLift retweeted
TNW
@thenextweb10 Sep 2019
Apple launches the iPhone 11 Pro with triple cameras and hours more battery tnw.me/VKJ0F10 #AppleEvent
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"...marketers must be capable of using predictive analytics, automation and other technologies to deliver personalized communications." @Gartner_inc getting to the heart of some key challenges (and technology solutions) for marketers. #predictiveanalytics #FinTechForMarTech
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AlgoLift retweeted
Adjust
@adjustcom4 Sep 2019
With our new Paid User Acquisition handbook, you have everything you need to move forward with your UA strategy. Download the guide to get started. ow.ly/1j7h30ob96E
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Very interesting... #IoT #BigData #InternetofThings #Tech #Technology #Fintech #Influencer #IT #AI
Ronald van Loon
@Ronald_vanLoon27 Aug 2019
The Fields Of #ArtificialIntelligence by @Fisher85M #IoT #BigData #InternetofThings #Tech #Technology #Fintech #Influencer #IT Cc: @jimmarous @guzmand @helene_wpli @neilcattermull @finmktg
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Industrial revolution will make 75 million jobs obsolete by the year 2022 but will also create 133 million new jobs #AI #AIio #BigData #ML #NLU #Iot ow.ly/b57Y30pq85S cc: @IIoT_World @ipfconline1 @jblefevre60 @JimMarous @insurtechtalk @KirkDBorne @kuriharan
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Great article by @lyft on how their #growth is being fueled by pLTV and #automation, and allowing their marketers to focus on innovation and experimentation. #FinTechforMarTech #UA #ROI eng.lyft.com/lyft-marketing-…

Building Lyft’s Marketing Automation Platform

Machine learning based marketing automation to improve cost and volume efficiency in an ever-changing marketplace.

eng.lyft.com
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Thank you to the entire @Google team for an incredible partner growth summit! #googlepartners
Mobile gaming is a $68.5 billion global business, and investors are buying in tcrn.ch/2ZuRq3j
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@algolift CEO on why it’s a business imperative to flip the view of the #marketing department from cost center to investment hub. medium.com/@algolift/marketi… #fintechformartech

Marketing Evolved: FinTech for MarTech

In my first post (if you read the whole thing, thank you!) it may seem like I painted a very “doom and gloom” picture. The reality is that…

medium.com
Digiday
@Digiday3 Aug 2019
‘Overhead’: Why marketing is still seen as a cost-center buff.ly/2MBHzl2
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