
building consumers and saas product. tweeting about product, growth and ideas. @faircado @viraldeck
Berlin, Germany
Joined June 2014
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- Following512
- Followers465
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this one is cool. well done @marckohlbrugge
My goal for buildinpublic.com is to become the definitive database of all makers and their projects
To that end, you can now add your projects to buildinpublic.com
To verify ownership and get the verified checkmark, just add the <meta name="twitter:creator" content="@marckohlbrugge"> tag to your site
Many people already have this set up, so it seemed like an easy way to verify
buildinpublic.com/projects
apparently i was better at doing marketing for others than myself :((
viraldeck.io is live; how can i get 10 more users?
the biggest UGC hack no one is doing is localization 🌍
UGC is so early in most countries outside of North America. If you localize your videos - they go viral 10x easier.
Especially in T1 countries in Europe - huge arbitrage no one is playing
A German content creator making videos in German go viral so easily
doing this for @ecosia rn
i run vyral labs in berlin. 100+ creators across 14 countries, 10,000+ videos/month
before scaling for clients, we ran the playbook on our own app: 120K downloads in 28 days with zero ad spend
now we get brands to a $0.40 CPI vs $4 industry average
dm me if you're building in consumer
3 stages of Mobile app marketing 📲
$0-$1M ARR: 1 simple content format, organic UGC / small paid ads budget
$1M - $10M ARR: 1-3 content formats, paid ads begin to scale higher than UGC, influencers, expanding to 2+ marketing channels (e.g tiktok & meta)
$10M - $100M ARR+: dozens of content formats, paid ads are now #1, organic growth through plg, 5+ channels (influencers, tiktok, meta, snap, applovin etc)










