The Underrated

The Run-D.M.C and Adidas partnership set the precedence on how brands would expand their partnerships outside of athlete endorsements. Checkout how they did it 👇🏾 theunderrated.co/post/how-th…

Did you know the idea of FedEx began as a college paper? Fred Smith got a "C" on his economics paper for the idea of the company. That didn't stop him from pursuing the vision he saw for small package delivery 🚚 theunderrated.co/post/how-fe…

Puma pulled the greatest athlete heist after forming the "Pele Act" with Adidas where both companies agreed not to sign Pele. Puma went on to sign him and launch a great strategic play to expose the brand before a global audience. theunderrated.co/post/puma-p…

Have you exhausted all possible ways to get funding for your startup? In the early days of Airbnb, the founders sold cereal boxes to raise money for their company😂 When there is a will there is always a way! theunderrated.co/post/how-ai…

In 1997, Microsoft came to the rescue with a $150 million investment into Apple. The cash infusion helped Apple grow and also helped Microsoft avoid backlash of becoming a monopoly. theunderrated.co/post/how-mi…

The Super Bowl brings the beast out of every advertiser. Volvo decided to do something unique without spending a dime on a TV ad. Checkout our breakdown on this! ⬇️ #superbowlads #marketing #socialmediamarketing theunderrated.co/post/volvo-…

We all remember the struggle of those Limewire days 😂 Checkout how .@souljaboy took advantage of the platform to make 'Crank That' go viral. theunderrated.co/post/how-so…