Allwyn UK is the operator of The National Lottery. Over the course of a 10-year period, our vision is for The National Lottery to change lives every day.

London, UK
Joined February 2021
Allwyn UK is super excited to welcome @ClaudiaWinkle as ‘Ambassador-in-Chief’ for The National Lottery and tell the amazing stories around Good Causes. Since The National Lottery began in 1994, over £50bn has been raised for 650,000 Good Causes. #NationalLottery #GoodCauses
1
4
2,289
Major digital upgrade incoming! From 11pm Sat 24 Jan to Sun 25 Jan, The National Lottery website & apps will be offline as we migrate 11.8m accounts and launch a refreshed digital experience. Expect: ☑️ More games ☑️ Stronger player protections ☑️ Modern look & feel
2
2
437
Players can still buy tickets in 43,500+ retailers and watch results on YouTube. A more player-focused National Lottery is on the way. Click here to learn more: lnkd.in/ecjmuz2T #NationalLottery #AllwynUK
1
329
In the latest spotlight of our Because of You series - fronted by our Ambassador-in-Chief, @ClaudiaWinkle - we shine a light on Cook for Good’s Men’s Grub Club in King’s Cross, London, a remarkable Good Cause making a real difference. #NationalLottery #BecauseOfYou #GoodCauses
1
291
This week at the Houses of Parliament, we launched ‘A Year In Play’ – a new report showcasing how The National Lottery builds better lives across the UK. Over its 31-year history, over £52 billion has been raised for Good Causes, with £22 billion contributed to the Treasury.
1
193
Our new “Add Some Play to Christmas” campaign combines festive fun with a clear message: play responsibly. In a UK first, we've become a Level 3 supporter of the National Council on Problem Gambling’s Gift Responsibly Campaign – the highest level of participation.
147
Claudia Winkleman visited the North Wales Crusaders Wheelchair Rugby League, highlighting how National Lottery funding transforms lives. The club, supported by Sport Wales, uses rugby to empower those with disabilities. #NationalLottery #BecauseOfYou @ClaudiaWinkle @TNLUK
16
5
44
11,638
Yesterday we celebrated @PurpleTuesNov at Piccadilly Circus and our commitment to making The National Lottery accessible and inclusive.💜 We are a founding UK partner for Purple, and this is our fourth year supporting the day dedicated to championing accessibility.
1
1
142
We're delighted that we've reached the halfway milestone point in our UK-wide rollout of state-of-the-art Wave lottery terminals. More than 22,000 new machines have been successfully installed across UK retail locations, modernising The National Lottery in-store experience.
1
1
196
Local Retail Champions is back, recognising National Lottery retailers who support their local high streets. We’re delighted to confirm that retailer-submitted entries for the new Innovation Award opened today, closing on 19th October. Visit TNLPartners.co.uk for more.
1
155
Hundreds of women have been learning new skills at the Women’s Rugby World Cup. The fantastic Rutendo Mandivenga is the focus of the final episode of Beyond the Tryline, our content series presented by @alexa_rendell, which showcases the impact of our Social Value Fund #WRWC
1
227
First-time volunteer Ruby Morgan joined the Women’s Rugby World Cup 2025 Volunteer Programme - and found the perfect mentor in former Red Roses captain Tamara Taylor. Discover Ruby's story in this episode of 'Beyond the Tryline', supported by Allwyn's Social Value Fund #RWC2025
302
One of the most famous advertising slogans of all time has been reimagined for @TNLUK The new “It Could Be You” advertising campaign coincides with a refreshed look and feel to the Lotto game. #Lotto players will also see additional special draws throughout the Autumn.
1
1
522
The Royal Ballet and Opera is a well-loved institution - but did you know it has benefitted from @TNLUK funding? Our CEO Andria Vidler sat down at the venue with Tracey Boles from @thetimes to discuss the future of Allwyn and TNL. shorturl.at/qKmAA
3
1
326
We’ve got football fever here at Allwyn, and not just because the Lionesses have reached the final of the Women’s Euros. We’ve loved working with @FA and local clubs this summer to highlight how The National Lottery has invested more than £6 billion into grassroots sport.
210
The full episode of Boardroom Uncovered, featuring CEO, Andria Vidler, is out now. Andria ‘uncovers’ some of the most pressing questions about the business, including Allwyn’s role in delivering on Good Causes. Find it on YouTube: shorturl.at/oxvDw
196
Did you catch our CEO Andria Vidler in @CityAM? Speaking with @JonRobinsonNews, Andria was asked what she would do if she were to ever win The National Lottery jackpot, despite not being able to play herself. Read the full article here: shorturl.at/LJo8y
1
193
We’re partnering with @ITV and @FA this summer to champion The National Lottery’s ongoing support of women’s football in the UK. A new ad campaign on ITV hit screens for the first time yesterday during the England vs Jamaica match and will run across the UEFA Women’s Euros.
2
1
251
To recognise Pride Month, our very own Pride Community hosted a fantastic event at our Clarendon Works office featuring a variety of special guests. Thank you to everyone who joined us in celebrating Pride with our LGBTQ+ community.
122
Good luck to the @CotWChoir who tonight will be taking centre stage at the Opening Ceremony of Glastonbury Festival. The National Lottery-funded choir through Arts Council England is a vocal ensemble comprised of refugees, asylum seekers and their friends, founded in 2017.
579