Alter Agents is a seasoned market research company committed to helping admired brands ignite action with powerful shopper insights.
Los Angeles, CA
Joined August 2015
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Have you heard of my brand? How much do you know about my brand? How does my brand stack up to the competition? Will you buy my brand? If you are asking these questions, you might be suffering from brand narcissism. Take our new quiz to find out: alteragents.com/brand-narcis…
In a new article for Advertising Week, our Chief Research Officer Heather O'Shea looks at how research design can help publishers and platforms give advertisers more useful answers.
advertisingweek.com/aw360/ne…
We always like seeing research show up in the work it was designed to support.
Snap Inc. just launched its new global Spend Smarter platform points to how media habits are changing and why marketers may want to reconsider some of their assumptions. newsroom.snap.com/spend-smar…
In the wake of Dolly Parton's passing, our CEO Rebecca Brooks reflects on the way she kept reinventing and expanding her world, tried things that didn’t always work and kept going anyway.
tinyurl.com/4awrewcs
What does good research look like when the results have to show up on a store shelf? Raina Rusnak, head of market research and business intelligence at StarKist, talks to Change Agents about the role of insights in product development. tinyurl.com/ys42njcw
Congratulations to our hard-working team! alteragents.com/alter-agents…
CEO Rebecca Brooks spoke with Dan Fleetwood and the Happy Market Research about consumer decision-making. We are all feeling overwhelmed and stressed. That is showing up in how shoppers are deciding how and what to buy with their tighter wallets. tinyurl.com/599zx56y
Our CEO Rebecca Brooks was delighted to chat with Crispin Beale and the team at Insight250 about our recent work on declining shopper engagement. We are going through such a tumultuous time -- are we focusing our research on the right issues?
researchworld.com/articles/f…
We learned a lot about the real money gaming category through this work with the Snap Inc. team.
Thanks for partnering with Alter Agentts on such an interesting study!
forbusiness.snapchat.com/blo…
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Consumer fear and anxiety—which have always been lurking in the background—are again taking center stage. Data can help. Read more: hubs.li/Q02Lvs4l0 Written by Rebecca Brooks of @alter_agents
Alter Agents retweeted
The Power Of Data To Help Brands Navigate Consumer Fear hubs.li/Q02LvCp50 Written by Rebecca Brooks of @alter_agents
Alter Agents retweeted
The integration of AI presents both opportunities and challenges for any company in a human-centered industry. Read more: hubs.li/Q02F9g-50 Written by Rebecca Brooks of @alter_agents
Alter Agents retweeted
. @Snapchat and @Alter_Agents Research Illustrates the Powerful Impact of #AugmentedReality on #Sustainability hubs.la/Q02zQy8B0
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How Will You Know If Your Market Research Methods Are Outdated? hubs.li/Q02vCXFN0 Written by Rebecca Brooks of @alter_agents
Media planners need to understand the unique characteristics of streaming advertising. Unlike traditional TV, streaming platforms offer more flexibility in ad placement and targeting.
Our CSO Heather O'Shea writes about an adaptive approach: alteragents.com/advertisingw…
#MRX
At #IIexNorthAmerica? Head on over to the green stage NOW to catch our CRO Heather O'Shea and Aarti Bhaskaran of @Snap - they're talking #augmentedreality at 11:25am. See you there! #iiex @Greenbook #mrx #insights
.@StreamTVInsider covers @Disney's partnerships with @TheTradeDesk & @Google's Display & Video 360, quoting our recent @advertisingweek:
streamtvinsider.com/advertis…
#streaming #advertising #mediaplanning
Austin here we come! ✈ We can't wait to see everyone and share some #insights at @Greenbook's #IIeXNorthAmerica in just 2 weeks. Mark your calendar now for Heather O'Shea and Aarti Bhaskaran's talk on #AugmentedReality on 4/17 at 11:25am.
greenbook.org/events/iiex-no…
#mrx
Big streaming providers are offering more opportunities for #advertising. 98% of households subscribe to a service. You need to know how to reach your audiences in this medium & understand the efficacy of your efforts. We write for @Advertisingweek
alteragents.com/advertisingw…
"Interest rates are expected to drop, inflation rates are declining, and a recession may be off the table. Why are we still gloomy and uncertain, even though the numbers paint a much better picture than we anticipated?" Our CEO writes for #Forbescouncil
forbes.com/sites/forbesagenc…
What affects promiscuity? Shopper promiscuity that is - one product of the decline of brand loyalty. Brand category plays a big role in consumer behavior. Take our quiz to see where you land, and what you can expect from your audience. #mrx
alteragents.com/promiscuity-…
